Territory Manager

Village Farms International Inc.

. Drive distribution, consideration, adoption, advocacy, market share, and revenue for Village Farms brands and products .

Posted 10/23/2026full-timeRemote • CanadaJunior💰 CA$65,000 - CA$80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales strategy development, account management, and consultative selling within the retail and B2B sectors. Proven ability to build relationships, analyze market dynamics, and deliver growth objectives in the cannabis industry.

Highest-signal resume keywords

Sales Strategy DevelopmentAccount ManagementConsultative SellingSalesforce ProficiencyCannabis Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Best PracticesData AnalysisProduct EducationTerritory ManagementPricing Consistency

Soft Skills

Excellent Interpersonal SkillsEffective CommunicationCreative ThinkingSelf-StarterNetworking

Tools & Technologies

SalesforceMicrosoft Office

Certifications & Qualifications

Driver's LicenseRCMP Criminal Record Check

Industry Keywords

Retail SalesB2B SalesWholesaleTrade MarketingCannabis Sector

About the role

Key responsibilities & impact

Drive distribution, consideration, adoption, advocacy, market share, and revenue for Village Farms brands and products
Establish authentic connections and meaningful collaboration with store owners, key decision makers, budtenders, and trade influencers
Provide best-in-class sales processes and customer service
Manage the designated territory and establish a regular call cycle for all accounts
Develop and deliver a sales strategy that meets or exceeds distribution and revenue targets
Apply consultative selling and manage product assortment and pricing consistency
Understand product category dynamics, trends, and individual account needs
Conduct territory-level data analysis and set focused sales call objectives
Implement brand and trade marketing initiatives and maximize return on investment
Provide product education concerning products, growing methods, and quality standards
Gather, monitor, and capture competitive performance and behaviors
Build and develop mutually beneficial relationships with accounts and internal stakeholders
Represent the Village Farms portfolio at trade and industry events
Leverage merchandising tools and promotional assets for consumer impact
Deliver occasional education and trade marketing activities outside regular business hours
Perform other duties as requested, directed, or assigned
Maintain regular attendance

Requirements

What you’ll need

Post secondary education preferred
Minimum 1–2 years’ experience in retail, B2B sales, Wholesale, Trade Marketing, customer service or related field
Previous experience in the cannabis sector is beneficial, but not essential
Transferable knowledge and proven experience with Salesforce is an asset
Demonstrated knowledge of sales best practices and account management
Ability to effectively communicate, present information and tell compelling brand stories
Ability to create and execute a strategic route plan within a specified territory
Interest, knowledge, and passion for Cannabis is an asset
Excellent interpersonal skills: influencing and networking
Ability to establish and develop mutually beneficial and trusting business relationships
Self-starter driven to succeed and exceed goals
Proven track record in delivering growth objectives and critical KPIs
Passion for learning, sharing, and continuously developing
Creative thinker focused on providing innovative solutions
Proficiency with Microsoft Office programs
Must have a driver's license and willingness/ability to travel extensively within a geographic region
Must be able to maintain and pass an RCMP criminal record check and obtain a security clearance

Benefits

Comp & perks

Company-paid comprehensive benefits
Education assistance to support your growth
Remote work arrangement