Village Farms International Inc.

Account Manager

• Drive distribution, consideration, adoption, advocacy, market share, and revenue for Village Farms brands and products
• Establish authentic connections and meaningful collaboration with store owners, key decision makers, budtenders, and trade influencers
• Provide best-in-class sales processes and customer service
• Manage the designated territory and establish a regular call cycle for all accounts
• Develop and deliver a sales strategy that meets or exceeds distribution and revenue targets
• Apply consultative selling and manage product assortment and pricing consistency
• Understand product category dynamics, trends, and individual account needs
• Conduct territory-level data analysis and set focused sales call objectives
• Implement brand and trade marketing initiatives and maximize return on investment
• Provide product education concerning products, growing methods, and quality standards
• Gather, monitor, and capture competitive performance and behaviors
• Build and develop mutually beneficial relationships with accounts and internal stakeholders
• Represent the Village Farms portfolio at trade and industry events
• Leverage merchandising tools and promotional assets for consumer impact
• Deliver occasional education and trade marketing activities outside regular business hours
• Perform other duties as requested, directed, or assigned
• Maintain regular attendance

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Territory Manager