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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media content creation and management, particularly in short-form video production and community engagement. Proficient in collaborating with cross-functional teams and managing influencer partnerships within brand guidelines.
Highest-signal resume keywords
Social Media ExperienceShort-Form Video ProductionInfluencer Partnership ManagementContent Calendar ManagementSocial Analytics Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video ShootingVideo EditingWriting SkillsPhotography SkillsBasic Design Skills
Soft Skills
Highly OrganizedExcellent Communication
Tools & Technologies
CapCutPremiere RushCanvaAdobe ExpressLightroom
Industry Keywords
HospitalityTravelTourismLifestyle BrandsOrlando Tourism Landscape
About the role
Key responsibilities & impact- Build and run the monthly content calendar across Instagram, Facebook, TikTok, YouTube, and LinkedIn
- Shoot, edit, and publish short-form video, photography, and Stories on property
- Write captions in Villatel Resort’s brand voice
- Manage daily community engagement, escalate service issues, and reshare user-generated content with permission
- Track emerging trends, formats, and audio
- Grow the resort’s LinkedIn presence for meeting planners, corporate groups, and travel trade partners
- Modify organic videos and carousels for paid Meta and TikTok campaigns
- Produce creative for seasonal, promotional, group, and event travel campaigns
- Deliver multiple creative variations correctly sized and formatted for each placement
- Partner with the paid media team on creative briefs and refresh creative based on performance
- Source, vet, recruit, and manage creators across relevant travel, lifestyle, food, and local niches
- Negotiate creator terms and manage outreach, contracts, stays, briefs, approvals, and payment
- Host creator stays and coordinate visits with operations
- Build an evergreen creator roster and seasonal activation program
- Measure creator partnership impact by reach, engagement, content quality, and attributable bookings
- Keep content aligned with Villatel Resort and Marriott Bonvoy brand guidelines
- Deliver quarterly organic and creator performance reports with recommendations
- Collaborate with marketing, sales, revenue management, F&B, and on-property teams
Requirements
What you’ll need- 2+ years of social media experience, ideally with hospitality, travel, tourism, or lifestyle brands
- Portfolio of social creative, especially short-form video and carousels, for travel, hospitality, or lifestyle brands
- Experience or interest in managing influencer or brand partnerships
- Strong short-form video skills, including shooting and editing on mobile with CapCut, Premiere Rush, or similar tools
- Excellent writing skills with a sharp ear for brand voice and platform-native tone
- Working knowledge of social analytics and scheduling tools
- Highly organized and able to juggle a content calendar, creative deadlines, and live partnerships concurrently
- Availability for occasional evening and weekend work for events, creator stays, and seasonal activations
- Experience with branded or franchised hospitality and working within brand guidelines preferred
- Familiarity with the Orlando tourism landscape and theme park audiences preferred
- Photography, drone, or basic design skills with Canva, Adobe Express, or Lightroom preferred
- Familiarity with ad specs and creative best practices across platforms preferred
- Bilingual English/Spanish or English/Portuguese preferred
- Must reside in or near the Orlando area and reliably travel to Villatel properties as needed
- Must be authorized to work in the United States
Benefits
Comp & perks- Health, dental, and vision insurance
- Paid time off and holidays
- 401(k)
- Hotel and resort discounts across the Villatel and Marriott portfolios
- Flexible remote work as part of the hybrid arrangement