Villatel

Social Media Manager

• Build and run the monthly content calendar across Instagram, Facebook, TikTok, YouTube, and LinkedIn
• Shoot, edit, and publish short-form video, photography, and Stories on property
• Write captions in Villatel Resort’s brand voice
• Manage daily community engagement, escalate service issues, and reshare user-generated content with permission
• Track emerging trends, formats, and audio
• Grow the resort’s LinkedIn presence for meeting planners, corporate groups, and travel trade partners
• Modify organic videos and carousels for paid Meta and TikTok campaigns
• Produce creative for seasonal, promotional, group, and event travel campaigns
• Deliver multiple creative variations correctly sized and formatted for each placement
• Partner with the paid media team on creative briefs and refresh creative based on performance
• Source, vet, recruit, and manage creators across relevant travel, lifestyle, food, and local niches
• Negotiate creator terms and manage outreach, contracts, stays, briefs, approvals, and payment
• Host creator stays and coordinate visits with operations
• Build an evergreen creator roster and seasonal activation program
• Measure creator partnership impact by reach, engagement, content quality, and attributable bookings
• Keep content aligned with Villatel Resort and Marriott Bonvoy brand guidelines
• Deliver quarterly organic and creator performance reports with recommendations
• Collaborate with marketing, sales, revenue management, F&B, and on-property teams