CRM Specialist

VirtualStaff365

. Own the day-to-day execution of CRM programs across eDM campaigns, SMS, automated flows, and segmentation .

Posted 9/15/2026full-timeRemote • PhilippinesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM program execution, lifecycle marketing, and retention strategies, with a strong focus on data-driven decision-making and campaign optimization. Proficient in managing multiple projects while ensuring high-quality standards and brand alignment.

Highest-signal resume keywords

CRM Program ManagementEmail Marketing Best PracticesKlaviyo Platform ExperienceData Analysis and ReportingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingRetention MarketingCampaign DeploymentQuality AssuranceAudience SegmentationProgram DesignTesting RoadmapsData HygienePerformance Analysis

Soft Skills

Attention to DetailProblem-SolvingOrganisational Skills

Tools & Technologies

KlaviyoDotdigitalHubSpotFigma

Industry Keywords

Digital Marketing AgencyEDM CampaignsAutomated FlowsSegmentation LogicClient Account Management

About the role

Key responsibilities & impact

Own the day-to-day execution of CRM programs across eDM campaigns, SMS, automated flows, and segmentation
Build, optimise, and manage high-volume CRM delivery calendars across multiple client accounts
Perform rigorous quality assurance and testing to ensure campaign accuracy and brand alignment
Contribute to CRM strategy across lifecycle marketing, retention, audience segmentation logic, and program design
Establish and execute testing roadmaps to drive continuous account optimisation
Run reporting and performance analysis to translate data into actionable strategic recommendations for clients
Manage deliverability, list health, suppression lists, and platform data hygiene
Collaborate with account managers, copywriters, and designers to brief and assemble assets to specification
Proactively audit accounts to identify missing opportunities and build complete marketing programs

Requirements

What you’ll need

Minimum of 3 years of experience in CRM, lifecycle, or retention marketing
Deep working knowledge of ESP platforms including Klaviyo, Dotdigital, and HubSpot
Strong understanding of email marketing best practices, QA processes, and campaign deployment
Proven ability to build end-to-end programs strategically rather than executing simple tasks
High attention to detail with proactive problem-solving capabilities
Excellent organisational skills to manage multiple project deadlines concurrently
Experience working within a digital marketing agency environment
Practical experience using Figma

Benefits

Comp & perks

Permanent work-from-home set-up
Dayshift (Australian Eastern Standard Time business hours)
Full-time job
HMO (STAFF only)
Annual leave
13-month pay
With Government mandated benefits