Paid Search Specialist

VirtualStaff365

. Develop data-driven digital marketing strategies aligned with client business objectives .

Posted 9/15/2026full-timeRemote • PhilippinesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing data-driven digital marketing strategies, managing and optimizing Google Ads campaigns, and utilizing Google Analytics and GA4 for performance analysis. Proven ability to collaborate with clients and internal teams to execute high-performing multi-channel campaigns.

Highest-signal resume keywords

Google Ads Campaign ManagementGoogle Ads CertificationGoogle Analytics and GA4 ProficiencyA/B Testing ImplementationPaid Social Platform Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data-Driven Marketing StrategySearch Campaign OptimizationPerformance Analysis ReportingConversion Tracking ImplementationBudget Evaluation and Recommendations

Soft Skills

Analytical SkillsCollaborationStrategic Thinking

Tools & Technologies

Google AdsGoogle AnalyticsGA4MetaLinkedInTikTokPinterest

Certifications & Qualifications

Google Ads Certification

Industry Keywords

Digital MarketingMulti-Channel StrategyAgency ExperienceIn-House Studio ExperienceEmerging Advertising Technologies

About the role

Key responsibilities & impact

Develop data-driven digital marketing strategies aligned with client business objectives
Set up, manage, and optimise search campaigns within Google Ads
Conduct, measure, and implement A/B tests for ad copy and targeting
Evaluate budget levels and provide strategic recommendations to maximise campaign performance
Analyse campaign data within platforms and GA4 to determine winning strategies
Prepare detailed performance analysis reports and optimisation recommendations on a monthly basis
Manage landing pages and websites to install conversion tracking codes and pixels
Work closely with clients and internal teams to strategise and execute high-performing campaigns
Stay up-to-date with emerging paid advertising technologies and establish industry best practices

Requirements

What you’ll need

Minimum 3 years of experience building, managing, and optimising Google Ads campaigns
Active Google Ads Certification
Proven background working within an agency or in-house studio environment
Hands-on experience using Google Analytics and GA4 for data interpretation
Strong analytical skills with the ability to turn raw data into actionable campaign decisions
Sound understanding of paid social platforms such as Meta, LinkedIn, TikTok, and Pinterest
Basic web management experience related to tracking pixel implementation
Experience supporting multi-channel digital strategy planning and execution

Benefits

Comp & perks

Permanent work-from-home set-up
Dayshift (Australian Eastern Standard Time business hours)
Full-time job
HMO (STAFF only)
Annual leave
13-month pay
With Government mandated benefits