Paid Media Specialist

VirtueStaff

. Plan, build, launch, and manage performance-focused advertising campaigns across Meta platforms (Facebook and Instagram).

Posted 10/8/2026contractRemote • Panama, Mexico, Colombia, Nicaragua, Ecuador, CubaMid-LevelSenior💰 $12,000 - $18,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in planning, building, and managing performance-focused advertising campaigns on Meta platforms, with a strong emphasis on optimizing KPIs and transforming visual assets into high-converting ad creatives. Proven ability to independently manage campaigns while collaborating effectively with stakeholders.

Highest-signal resume keywords

Paid Media BuyingFacebook AdvertisingInstagram AdvertisingMeta Ads ManagerA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationKPI TrackingCustomer Acquisition Cost (CAC)Conversion Rate AnalysisAd Creative Development

Soft Skills

Strong Organizational SkillsSelf-AccountabilityCollaboration

Industry Keywords

Performance CampaignsAudience TargetingCampaign AnalyticsLead VolumeRevenue Targets

About the role

Key responsibilities & impact

Plan, build, launch, and manage performance-focused advertising campaigns across Meta platforms (Facebook and Instagram).
Reverse-engineer booking and revenue targets to determine required lead volume, customer acquisition costs (CAC), and conversion benchmarks.
Monitor, analyze, and optimize campaign KPIs, conversion rates, and acquisition efficiency to maintain continuous account growth.
Execute structured split-testing / A/B testing protocols for campaign structures, ad copy, and creative variations.
Transform raw photo and video assets into high-converting ad creative variations designed to drive bookings.
Build and operationalize the paid media acquisition framework prior to campaign launches and maintain ongoing performance tuning.

Requirements

What you’ll need

3–5+ years of dedicated experience in paid media buying, with specialist-level expertise in Facebook and Instagram advertising ecosystems.
Demonstrated ability to build, manage, and optimize performance campaigns independently based on strict KPI tracking (CAC, conversion rates, ROI).
Proven experience converting raw visual assets into performance-driven ad creative.
Deep knowledge of Meta Ads Manager, audience targeting, conversion tracking, and campaign analytics.
Strong organizational skills, self-accountability, and ability to collaborate directly with business founders without requiring micromanagement.
Spanish bilingual required.

Benefits

Comp & perks

Work From Home
Performance Bonus