Marketing & Operations Coordinator

VirtuHire

. Coordinate and support marketing activities across the bookkeeping business and associated e-commerce ventures.

Posted 10/10/2026full-timeRemote • South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong organizational and time-management skills, effectively managing competing priorities while maintaining an active online presence and supporting marketing activities. Proficient in using ChatGPT, QuickBooks, and e-commerce platforms like Shopify, Amazon, and Etsy to streamline operations and enhance productivity.

Highest-signal resume keywords

Operations ManagementSocial Media Content ManagementQuickBooks ProficiencyE-Commerce Platform AdministrationChatGPT Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Operations ManagementSocial Media ManagementQuickBooksE-Commerce AdministrationExcel Data OrganizationWorkflow AutomationTask ManagementStandard Operating Procedures (SOP) DocumentationContent SupportBasic Bookkeeping

Soft Skills

Strong Organizational SkillsExcellent Communication SkillsResourcefulnessAdaptabilityRelationship Building

Tools & Technologies

ChatGPTQuickBooksShopifyAmazonEtsyExcel

Industry Keywords

Marketing CoordinationBusiness AdministrationExecutive AssistanceE-CommerceTask Prioritization

About the role

Key responsibilities & impact

Coordinate and support marketing activities across the bookkeeping business and associated e-commerce ventures.
Manage social media content, schedule and repost content across relevant platforms, maintain an active online presence and identify opportunities to improve brand visibility and attract new clients.
Organise workflows, manage schedules, track priorities and ensure tasks are completed efficiently.
Identify operational gaps and implement practical solutions.
Use ChatGPT and other relevant technology daily to improve productivity, research information, organise tasks, develop workflows and streamline repetitive processes.
Help document and maintain standard operating procedures (SOPs) and encourage consistent use of established systems.
Assist with administration of Shopify, Amazon and Etsy, including managing listings, coordinating updates and monitoring activity.
Use QuickBooks to capture and categorise expenses and transactions accurately.
Export, organise and review transaction data in Excel, using AI tools where appropriate.
Manage information, maintain organised records, assist with research, coordinate tasks and handle general administrative responsibilities.
Maintain regular communication with the business owner and relevant team members, provide proactive updates, raise issues early and follow through on outstanding tasks.
Build a strong, trusting working relationship with the owner and help bring structure to busy or stressful periods.
Anticipate the owner's needs, translate ideas into actionable tasks and provide flexible support across changing business priorities.
Provide limited personal administrative assistance as the working relationship develops.

Requirements

What you’ll need

Experience in operations, business administration, executive assistance, marketing coordination or a similar multifaceted role.
Working knowledge of social media platforms and an understanding of how to manage content, maintain an online presence and support marketing activities.
Experience using ChatGPT regularly, with the ability to apply AI practically to research, task management, content support, process documentation and workflow automation.
Familiarity with QuickBooks and an understanding of basic bookkeeping, particularly expense capture and transaction categorisation.
Exposure to e-commerce platforms such as Shopify, Amazon or Etsy, with the ability and willingness to learn new systems quickly.
Strong organisational and time-management skills, with the ability to manage competing priorities and keep tasks moving without constant supervision.
Excellent verbal and written communication skills, with the confidence to participate in calls, ask questions, pick up the phone when needed and communicate proactively.
A resourceful, independent and solutions-oriented approach, with the ability to anticipate needs, take ownership and use initiative.
A confident, resilient and adaptable personality, with the ability to work effectively with a direct, fast-paced business owner and remain calm when priorities or pressure levels change.
A collaborative, relationship-focused approach and a genuine interest in building trust and contributing to a close working relationship.
Honesty about capabilities, a willingness to ask for clarification when needed and the confidence to communicate challenges rather than allow issues to escalate.
A long-term career mindset, with a genuine commitment to growing alongside the business and building a stable working relationship of at least three to five years.