Sales Development Representative – EdTech

VirtuHire

. Conduct high-volume outbound prospecting into the US higher-education market .

Posted 10/6/2026full-timeRemote • South AfricaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in outbound sales strategies, particularly in the US higher-education market, with a strong focus on cold calling and engaging senior decision-makers. Proficient in utilizing HubSpot and outbound sales tools to track performance and achieve targets.

Highest-signal resume keywords

Outbound Sales ExperienceCold Calling SkillsHubSpot ProficiencyMeeting-Booking SuccessStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Outbound SalesCold CallingLead QualificationObjection HandlingSales Target Achievement

Soft Skills

Communication SkillsResilienceCoachabilityProfessionalism

Tools & Technologies

HubSpotDiallerCRM SoftwareOutbound Prospecting Technology

Industry Keywords

EdTechHigher-EducationStudent-RecruitmentSaaS SalesTechnology Sales

About the role

Key responsibilities & impact

Conduct high-volume outbound prospecting into the US higher-education market
Cold call prospective institutional clients across the United States
Engage senior decision-makers, including VPs, Directors of Admissions and Directors of Enrolment
Introduce and communicate the value of an AI-enabled EdTech solution
Identify potential client needs and establish initial interest
Qualify prospective opportunities through effective questioning
Book qualified meetings for the wider sales and growth team
Conduct professional follow-ups through phone and email
Maintain accurate prospect and activity information within HubSpot
Work with dialler and outbound prospecting technology
Achieve outbound activity and meeting-booking targets
Communicate with senior US stakeholders
Track personal performance and improve conversion rates

Requirements

What you’ll need

Minimum 2–3+ years of SDR, BDR, cold-calling or outbound sales experience
Proven experience selling or cold calling into the US market
Demonstrable outbound sales results, such as meetings booked, targets achieved or quota attainment
Strong cold-calling skills and ability to open conversations with senior decision-makers
Previous experience using HubSpot
Experience with diallers, CRMs and outbound sales tools
Excellent spoken and written English
Clear, professional and confident telephone communication
Strong objection-handling and questioning skills
Resilience and comfort working in a target-driven sales environment
Ability to work effectively while working remotely
Coachability and ability to implement feedback quickly
Comfortable working US Eastern Time hours, Monday to Friday
EdTech, higher-education, student-recruitment, SaaS or technology sales experience is advantageous
Experience selling to VP, Director or C-suite stakeholders is advantageous