Social Media, E-commerce Sales Specialist

VirtuHire

. Develop and implement social media strategies aligned with business growth and sales objectives .

Posted 10/22/2026full-timeRemote • South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies and e-commerce operations, with a strong focus on lead generation and customer acquisition. Proficient in managing content calendars and utilizing design tools to create engaging multimedia content.

Highest-signal resume keywords

Social Media ManagementE-Commerce OperationsLinkedIn Marketing CampaignsGraphic Design SkillsContent Calendar Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media Strategy DevelopmentLead GenerationContent CreationWebsite ManagementE-Commerce Platform ManagementDigital MarketingCampaign Performance MonitoringB2B MarketingGraphic DesignMultimedia Content Production

Soft Skills

Organizational SkillsProactive MindsetResults-Driven ApproachIndependent Project ManagementExcellent Communication

Tools & Technologies

ShopifyWooCommerceCanvaAdobe Creative SuiteSocial Media Platforms

Industry Keywords

B2B MarketingE-CommerceDigital MarketingLead GenerationUK Market

About the role

Key responsibilities & impact

Develop and implement social media strategies aligned with business growth and sales objectives
Create, schedule and publish engaging content across LinkedIn, Facebook, Instagram and other relevant platforms
Plan and execute LinkedIn marketing campaigns targeting UK schools, educational institutions and businesses
Design professional graphics, promotional materials, advertisements and multimedia content
Maintain consistent brand identity across digital channels
Develop and manage monthly content calendars
Monitor social media engagement, campaign performance and lead generation
Identify opportunities to increase brand visibility and customer acquisition
Own the company's online store and day-to-day e-commerce operations
Manage product listings, descriptions, images and promotional content
Maintain an organised, professional and user-friendly online shopping experience
Update website content, product information and promotional campaigns
Support website design, layout improvements and content management
Improve customer engagement and online sales conversions
Coordinate with internal teams to ensure accurate product information and effective online promotions
Track e-commerce performance and identify opportunities for revenue growth
Generate qualified sales opportunities through social media and digital marketing
Develop campaigns targeting B2B customers, including schools, businesses and public-sector organisations
Convert digital enquiries and customer interest into commercial opportunities
Work closely with the sales team to support lead generation and revenue targets
Identify new markets, customer segments and digital sales opportunities
Monitor campaign performance against measurable sales and lead-generation objectives
Create visual content using Canva, Adobe Creative Suite or similar tools
Produce multimedia content for social media, marketing campaigns and the e-commerce platform
Support website design and content updates using Shopify, WooCommerce or similar platforms
Ensure digital content is visually appealing, accurate and commercially effective
Recommend improvements to website presentation, usability and customer experience
Within 90 days, establish a B2B social media content calendar, manage the online store, launch targeted campaigns, demonstrate measurable improvements and implement digital revenue-growth opportunities

Requirements

What you’ll need

Minimum 3 years of professional experience in social media management and e-commerce
Demonstrated experience managing an online store or e-commerce platform
Strong experience developing and executing LinkedIn marketing campaigns
Proven ability to generate leads, enquiries or sales through digital marketing
Hands-on experience with Shopify, WooCommerce or comparable e-commerce platforms
Strong graphic design and multimedia content creation skills
Proficiency in Canva, Adobe Creative Suite or similar design software
Experience creating and managing content calendars
Good understanding of B2B marketing and commercial sales objectives
Ability to manage website content and undertake basic web design activities
Excellent written and spoken English
Strong organisational skills and ability to manage multiple projects independently
Commercially minded, proactive and results-driven
Comfortable working remotely during UK business hours
A mandatory portfolio with examples of social media campaigns, LinkedIn campaigns, e-commerce websites or online stores, website design or multimedia projects, and campaign results, lead generation or sales growth
Advantageous: experience within IT hardware, technology distribution or IT reselling
Advantageous: previous experience marketing products or services to UK customers
Advantageous: experience targeting schools, educational institutions or public-sector organisations
Advantageous: experience in a digital marketing agency or online retail business
Advantageous: knowledge of Microsoft 365
Advantageous: demonstrable experience increasing online sales, improving conversions or generating B2B leads
Advantageous: experience independently managing digital marketing and e-commerce operations