Director, CMS Agentic Commerce, GTM Focus

Visa

. Define and execute go-to-market strategies for Visa’s Agentic Commerce initiatives across commercial payments, money movement, treasury, procurement, embedded finance, and other CMS use cases .

Posted 10/14/2026full-timeFoster City • California • United StatesLead💰 $203,800 - $326,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing go-to-market strategies for digital products in the payments and financial services sectors, with a strong focus on customer engagement, product strategy, and cross-functional collaboration. Proven ability to lead complex projects, develop competitive positioning, and drive revenue growth through innovative solutions.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentProduct Strategy DefinitionAgile Framework ExperienceDigital Product ManagementCommercial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product DesignCustomer DiscoveryProduct ExecutionMarket Readiness AssessmentCompetitive PositioningUX/UI TransformationBusiness Case DevelopmentEmerging Technology EvaluationPayments Ecosystem KnowledgeCore Banking Best Practices

Soft Skills

Strong Communication SkillsAnalytical Problem-SolvingLeadership and Team ManagementClient-Facing SkillsCollaboration in Cross-Functional Teams

Industry Keywords

Digital PaymentsFinancial ServicesFintechCommercial BankingMoney MovementProduct ManagementConsultingStrategic AccountsMarket SegmentationClient Engagement

About the role

Key responsibilities & impact

Define and execute go-to-market strategies for Visa’s Agentic Commerce initiatives across commercial payments, money movement, treasury, procurement, embedded finance, and other CMS use cases
Translate new products and capabilities into value propositions, client narratives, and commercialization plans
Define priority customer segments, target markets, and market-entry strategies
Partner with Product and Regional teams to drive adoption and revenue growth
Develop scalable GTM playbooks across regions and segments
Use adoption metrics, customer feedback, and market signals to refine GTM strategies
Support strategic client engagements, workshops, executive briefings, and industry events
Develop client narratives, competitive positioning, solution messaging, executive presentations, and thought leadership
Identify customer priorities, adoption barriers, market-specific opportunities, lighthouse clients, pilots, and commercialization pathways
Assess product gaps, market readiness, and client adoption pathways
Gather customer feedback and field insights to inform product priorities and roadmap direction
Support strategic accounts pursuing commerce and payments transformation
Facilitate ideation workshops with design partners, Design, and Product Management
Evaluate emerging participants, including agentic platforms, fintechs, and payment facilitators
Identify partnership and integration opportunities to extend Visa’s capabilities
Represent Visa in client meetings, industry forums, conferences, and strategic discussions

Requirements

What you’ll need

10 or more years of work experience with a Bachelor’s Degree, or at least 8 years of work experience with an Advanced Degree, or at least 3 years of work experience with a PhD
Experience in creating vision statements and setting product goals
Experience in defining product strategy
Experience in product design
Experience in customer discovery and designing new products based on that discovery
Experience in product execution
Experience defining and leading plans to achieve product goals
Experience working in Agile frameworks and matrixed organizations
Experience in process or core banking best practices
Experience recruiting, growing, retaining, and leading technical talent
Experience collaborating in global, cross-functional teams
Strong commercial acumen and ability to forecast business trends
Travel 5-10% of the time
Senior product management experience in Digital, Payments, and Financial Services
Proven track record of launching and managing digital products for issuers
Deep background in issuing institutions and managing large card portfolios
Experience developing or launching new solutions and managing engagement, UX, and UI transformation
Experience leading difficult deal negotiations and managing third-party vendors
Ability to structure and manage complex cross-enterprise projects and processes
Superior analytical and problem-solving skills with demonstrated intellectual rigor
Experience managing diverse teams with positive records
10+ years in product strategy, corporate strategy, product management, consulting, payments, fintech, or related fields
Experience evaluating emerging technologies and scaling new business models
Deep understanding of payments, commercial banking, money movement, fintech, or enterprise software ecosystems
Proven ability to develop business cases, growth strategies, and investment recommendations
Experience working across product, commercialization, and executive teams
Strong communication, executive presentation, and client-facing skills
Demonstrated success operating in highly ambiguous, zero-to-one environments

Benefits

Comp & perks

Potential bonus
Equity eligibility
Medical insurance
Dental insurance
Vision insurance
401(k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program