Director, Strategy – Marketing Services

Visa

. Lead strategic thinking across priority Marketing Services opportunities from client challenge definition through insight, strategy and recommendation .

Posted 11/11/2026full-timeSydney • AustraliaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies that drive customer engagement and business outcomes, leveraging strong analytical skills and advanced storytelling capabilities. Proficient in synthesizing complex data and insights to create compelling narratives for senior stakeholders.

Highest-signal resume keywords

Marketing Strategy DevelopmentCustomer Segmentation and InsightAdvanced Microsoft PowerPointCommercial AcumenClient Workshop Facilitation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCustomer JourneysValue PropositionsGo-To-Market StrategyResearch and Analytical Skills

Soft Skills

Exceptional StorytellingCommunication SkillsIntellectual CuriosityCreative AmbitionConfidence Presenting

Tools & Technologies

Microsoft Copilot

Certifications & Qualifications

Relevant Degree in MarketingRelevant Degree in BusinessRelevant Degree in Communications

Industry Keywords

Financial ServicesPaymentsFintechTechnologyData-Rich Industry

About the role

Key responsibilities & impact

Lead strategic thinking across priority Marketing Services opportunities from client challenge definition through insight, strategy and recommendation
Synthesise customer research, Visa and client data, cultural and category trends, competitor activity and macro context into strategic direction
Develop integrated client propositions spanning business objectives, brand, customer, lifecycle, communications, experience, sponsorship, media and activation opportunities
Create strategic narratives, presentations and proposals articulating problems, opportunities, solutions and expected business outcomes
Advise and influence senior clients through recommendations and workshops
Connect strategy to execution and measurement, linking recommendations to customer and commercial outcomes
Identify emerging shifts in consumer behaviour, culture, technology, AI, media and commerce and translate them into client opportunities
Develop frameworks, thought leadership, case studies and best practices scalable across clients and markets
Collaborate with Marketing Services, Sales, Visa Consulting & Analytics, Product, Data & Insights, Sponsorships and agency partners

Requirements

What you’ll need

10+ years’ experience in marketing strategy, consulting, integrated marketing or a related discipline, gained within an agency, consultancy and/or client-side environment
A relevant degree or qualification in marketing, business, communications or a related discipline
Ability to turn complex business and customer challenges into clear, differentiated and commercially relevant strategies
Strong knowledge of marketing strategy, including customer segmentation and insight, value propositions, positioning, customer journeys, messaging and go-to-market strategy
Strong commercial acumen, with an understanding of how marketing influences acquisition, activation, engagement, retention, revenue and customer lifetime value
Excellent research and analytical skills
Exceptional storytelling, communication and presentation skills
Advanced Microsoft PowerPoint capability
Ability to build compelling executive-level narratives
Confidence presenting to senior stakeholders and facilitating client workshops
Ability to work effectively across multidisciplinary and matrixed teams
Intellectual curiosity, creative ambition and willingness to challenge established thinking
Confidence using AI-enabled tools such as Microsoft Copilot
Experience in financial services, payments, fintech, technology or another complex, data-rich industry would also help

Benefits

Comp & perks

Hybrid work arrangement
At least 3 days in office
Equal employment opportunity consideration