Director, Working Capital

Visa

. Architect and lead integrated go-to-market strategies across multiple commercial segments, including Large Corporate & Middle Market, Direct to Corporate, B2B Acceptance, and B2B Travel .

Posted 10/6/2026full-timeAtlanta • New York • United StatesLead💰 $164,900 - $310,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in B2B Go-To-Market Strategy and Commercialization, with a proven ability to lead and develop high-performing, geographically distributed marketing teams. Excels in strategic thinking, leveraging data and market intelligence to drive alignment and influence senior leadership.

Highest-signal resume keywords

B2B Go-To-Market StrategyCommercialization ProgramsLeadership in MarketingMarketing Analytics PlatformsFinancial Services Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing ExecutionStrategic PlanningPerformance ReportingKPI EstablishmentCross-Functional Collaboration

Soft Skills

Strategic ThinkingExecutive PresenceCommunication SkillsTeam DevelopmentCultural Sensitivity

Tools & Technologies

Marketing Analytics PlatformsPerformance Reporting Tools

Certifications & Qualifications

MBA or Advanced Degree

Industry Keywords

B2B Commercial SegmentsCorporate MarketingMiddle MarketTravel MarketingPayments Marketing

About the role

Key responsibilities & impact

Architect and lead integrated go-to-market strategies across multiple commercial segments, including Large Corporate & Middle Market, Direct to Corporate, B2B Acceptance, and B2B Travel
Identify and leverage common themes, synergies, and opportunities across segments to build cohesive, high-impact GTM motions
Serve as a strategic thought partner to segment leads, product teams, and sales leadership
Drive commercialization programs from brief through measurement
Lead, mentor, and develop a geographically distributed marketing team spanning the US and London
Manage and develop four employees
Foster a high-performance team culture rooted in collaboration, accountability, and continuous learning
Navigate time zones, regional nuances, and cultural differences across a distributed operating model
Set the vision and framework for positioning and bringing VCS products and solutions to market across B2B segments
Lead differentiated, insight-led marketing strategies that accelerate segment growth and deepen client engagement
Oversee go-to-market assets, including sales enablement materials, campaign frameworks, and segment-specific content strategies
Build executive-level relationships across marketing, product, sales, strategy, and global teams
Lead and contribute to cross-functional planning sessions, business reviews, and strategic working groups
Represent marketing in senior leadership forums, communicating program strategy, performance, and investment priorities
Establish KPIs and success metrics for commercialization programs
Leverage data, market intelligence, and customer insights to refine strategy and improve ROI
Deliver executive-level reporting and recommendations informing resource allocation and strategic decision-making

Requirements

What you’ll need

10 or more years of work experience with a Bachelor’s Degree OR at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) OR at least 3 years of work experience with a PhD
12 or more years of work experience with a Bachelor’s Degree, or 8-10 years of experience with an Advanced Degree, or 6+ years of experience with a PhD
Degree in Marketing, Business, Communications, or a related field; MBA or advanced degree strongly preferred
8–12+ years of progressive marketing experience, with a minimum of 4–5 years in a leadership or director-level role
Demonstrated success leading and developing high-performing teams, including distributed or cross-regional teams
Deep expertise in B2B go-to-market strategy, commercialization, and integrated marketing execution
Proven ability to operate in complex, matrixed organizations and drive alignment across multiple stakeholders and business units
Exceptional strategic thinking skills with the ability to translate ambiguity into clear, actionable plans
Strong executive presence and communication skills, with experience presenting to and influencing senior leadership
Ability to effectively manage across time zones and geographic regions (U.S. and London)
Experience in financial services or payments marketing
Deep familiarity with B2B commercial segments (Corporate, Middle Market, Travel, Acceptance)
Track record of building and scaling GTM programs across multiple product lines or customer segments
Proficiency with marketing analytics platforms and performance reporting tools
Experience managing agency relationships and external partners
Ability to travel 5-10% of the time

Benefits

Comp & perks

Potential bonus
Equity eligibility
Medical insurance
Dental insurance
Vision insurance
401(k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program