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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in MarTech solutions, marketing automation, and customer data-driven marketing, with a strong ability to translate complex technical concepts into actionable strategies for client engagement and implementation readiness.
Highest-signal resume keywords
Marketing Technology PlatformsMarketing Automation ToolsCustomer Data ManagementClient Engagement SystemsData Privacy and Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarTech Use Case DevelopmentSolution DesignCampaign MeasurementData Quality AssessmentCustomer Lifecycle Marketing
Soft Skills
Strong Communication SkillsProblem SolvingCollaborationPresentation SkillsAbility to Work Through Ambiguity
Tools & Technologies
CRM SystemsClient Data Activation ToolsAnalytics PlatformsMarketing Automation Software
Industry Keywords
Consent ManagementGovernanceSegmentationPersonalisationClient Discovery
About the role
Key responsibilities & impact- Support Europe Marketing Services teams as a MarTech subject matter specialist
- Provide guidance on marketing automation, client use cases, and implementation considerations
- Translate local market needs, client ambitions, and technical MarTech requirements into use cases, solution designs, implementation considerations, and commercially relevant recommendations
- Support client discovery and solutioning conversations, explaining complex MarTech capabilities and assessing readiness across data, integrations, consent, content, journeys, measurement, governance, and delivery
- Enable local Marketing Services teams to identify opportunities, position VM360 and future AI-enabled solutions, and move client opportunities toward implementation readiness
- Partner with Global Marketing Services, Product, Technology, Data, Legal, Privacy, VCA, Sales, Insights & Analytics, and local market teams
- Build repeatable tools, guidance, discovery questions, requirements templates, solution narratives, training materials, and governance approaches
- Monitor emerging MarTech and AI developments and translate them into practical client value
- Act as regional subject matter expert for MarTech-enabled Marketing Services capabilities
- Shape client-specific MarTech use cases across onboarding, service communications, activation, usage stimulation, retention, personalisation, AI-assisted optimisation, and always-on engagement
- Assess client and local market readiness, dependencies, risks, data availability, governance needs, and operational steps
- Capture learnings, define repeatable delivery approaches, support capability governance, and share best practices across European and Global Marketing Services communities
Requirements
What you’ll need- Proven experience working with marketing technology platforms, marketing automation tools, CRM or customer engagement systems, and/or customer data-driven marketing solutions
- Strong understanding of customer data, segmentation, consent, content, journeys, triggers, integrations, reporting, and measurement for automated marketing programmes
- Ability to translate business objectives and local market requirements into structured MarTech use cases, solution designs, implementation considerations, and pragmatic recommendations
- Strong presentation and communication skills, with the ability to explain complex technical concepts in simple, commercially relevant language to internal stakeholders and client audiences
- Solid understanding of customer lifecycle marketing, activation, usage, retention, personalisation, and campaign measurement
- Working knowledge of data quality, privacy, consent, compliance, and governance relevant to marketing automation and client data activation
- Ability to collaborate across marketing, sales, product, technology, data, legal, privacy, and analytics teams in a matrixed regional environment
- Comfortable working through ambiguity, managing multiple workstreams, documenting requirements, solving problems, and moving opportunities from concept to implementation readiness
- Willingness to travel and work onsite with clients and local teams when necessary
Benefits
Comp & perks- Hybrid work arrangement
- Visa requires at least 3 days in office
- Opportunity to create impact at scale
- Opportunities for skills growth and professional development
- Opportunity to work on meaningful challenges and global initiatives