Marketing Analyst

Visa

. Develop and implement comprehensive marketing plans with account executives and stakeholders .

Posted 10/15/2026full-timeMakati • PhilippinesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing comprehensive marketing plans, utilizing data analytics for decision-making, and managing marketing budgets effectively. Proficient in collaborating with cross-functional teams and leveraging digital marketing strategies to achieve business objectives.

Highest-signal resume keywords

Marketing Plan DevelopmentData Analysis and ReportingCampaign Execution and MeasurementDigital Marketing StrategiesCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsData AnalysisBudget ManagementCampaign MeasurementConsumer Insights Identification

Soft Skills

CollaborationCommunicationStrategic Planning

Tools & Technologies

Generative AI ToolsDashboard DesignDigital Platforms

Industry Keywords

Financial InstitutionsMerchant SellersFintech PartnersGovernment Stakeholders

About the role

Key responsibilities & impact

Develop and implement comprehensive marketing plans with account executives and stakeholders
Execute promotions, events, marketing communications, sponsorships, partnerships, digital marketing, and sales support programs
Use data, analytics, and insights to measure marketing effectiveness and support decision-making
Conduct analyses and research for strategic planning and marketing plan development
Identify actionable consumer insights and opportunities through data analysis and consumer understanding programs
Ensure compliance with processes, controls, and brand standards
Manage marketing budgets and reporting
Collaborate with cross-functional teams to ensure data consistency and integrity
Design and update dashboards to communicate KPIs and campaign outcomes
Support business and marketing objectives for financial institutions, merchant sellers, fintech partners, and government stakeholders

Requirements

What you’ll need

2 or more years of work experience with a Bachelor's Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
Experience in media and marketing analytics
Experience in developing and implementing marketing plans
Experience in campaign execution and measurement
Experience in data analysis and reporting
Experience in collaborating with cross-functional teams
Digital fluency, including ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot)
Preferred: 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree
Preferred experience managing media budgets and optimizing for ROI
Preferred experience with digital platforms and channel strategies
Preferred experience in sales presentations and advising clients
Preferred experience creating dashboards and performance reports

Benefits

Comp & perks

Hybrid work arrangement
Opportunity to create impact at scale
Opportunities for skills growth and professional development
Work that matters to the community and the world