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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading multi-country marketing strategies, developing revenue-generating partnerships, and managing significant marketing budgets with a strong focus on ROI. Proficient in building high-performing teams and engaging with C-level stakeholders in the payments and financial services industry.
Highest-signal resume keywords
Multi-Country Marketing LeadershipRevenue Generation Through PartnershipsBudget Management And ROI TrackingDigital And Data-Driven MarketingFluency In Spanish And English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyBusiness DevelopmentFinancial AcumenTeam DevelopmentClient EngagementPerformance AccountabilityCapability-Building RoadmapMarket AnalysisRevenue Growth StrategiesPartnership Development
Soft Skills
Executive PresenceInfluencing StakeholdersCoaching And MentoringCross-Cultural CommunicationLeadership
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Payments IndustryFinancial ServicesConsumer TrendsCompetitive DynamicsMarketing Best Practices
About the role
Key responsibilities & impact- Define and lead the multi-year Marketing Services strategic agenda across Argentina, Chile, Uruguay, Paraguay and Bolivia
- Identify, structure and launch incremental revenue-generating opportunities with issuers, acquirers, fintechs and strategic partners
- Lead, coach and develop a multi-country Marketing Services team
- Define a capability-building roadmap covering talent, skills, tools and ways of working
- Partner with Sales, Product, VCA and Innovation leadership to create client value propositions that accelerate payments volume and revenue growth
- Own the cluster Marketing Services investment portfolio, budget allocation, ROI tracking and performance accountability
- Advise Country Managers and the VP Marketing on client growth strategy, portfolio prioritization and resource allocation
- Harmonize and scale marketing best practices and programs across five countries
- Build digital, data-driven and always-on client engagement capabilities
- Monitor competitive, regulatory and consumer trends to identify growth opportunities
- Represent Visa with senior clients, agencies, media and industry forums
- Report solid line to the VP Marketing Services, LAC, and dotted line to the VP Marketing, Southern Cone Cluster
Requirements
What you’ll need- Bachelor's degree required
- 15+ years of progressive business experience, with the majority in marketing roles spanning strategy, business development, planning and execution across multiple marketing disciplines
- 5+ years in senior leadership roles managing multi-country or regional teams, ideally across Latin America
- Proven track record of building new, incremental revenue streams through Marketing Services partnerships, not only executing existing plans
- Demonstrated experience leading, developing and growing high-performing, geographically distributed teams
- Deep understanding of the payments / financial services industry, consumer trends and competitive dynamics
- Experience managing significant marketing budgets with strong financial and ROI acumen
- Executive presence and ability to influence C-level stakeholders, both internally and with clients
- Experience with digital and data-driven marketing, and development of new business/partnership models, preferred
- Fluency in Spanish and English required; Portuguese is a plus
Benefits
Comp & perks- Hybrid work arrangement
- Visa requires at least 3 days in office
- Equal employment opportunity protections