Senior Director, Marketing Services – Strategy

Visa

. Lead the Payments Lifecycle Marketing Strategy team and set its strategic direction across the full cardholder and payment relationship journey .

Posted 10/6/2026full-timeSan Francisco • California • United StatesSenior💰 $176,500 - $332,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing strategy and customer engagement initiatives within the payments ecosystem, focusing on building integrated frameworks and delivering measurable solutions. Proven ability to develop strategic recommendations and lead cross-functional teams to drive commercial growth.

Highest-signal resume keywords

Marketing Strategy LeadershipCustomer Engagement StrategyPayments Ecosystem ExpertiseData-Driven Marketing ProgramsFinancial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingBrand MarketingExperiential MarketingSponsorship MarketingAudience InsightsCampaign AnalyticsMeasurement FrameworksOptimization RoadmapsStrategic RecommendationsIntegrated Marketing Frameworks

Soft Skills

Executive CommunicationStorytellingFacilitationPresentation SkillsPeople Leadership

Tools & Technologies

Marketing TechnologyAnalytics ToolsCampaign Management Tools

Industry Keywords

Financial Services MarketingCommercial MarketingClient PartnershipsRevenue GenerationMarket Trends

About the role

Key responsibilities & impact

Lead the Payments Lifecycle Marketing Strategy team and set its strategic direction across the full cardholder and payment relationship journey
Build frameworks, talent, advisory approaches, and scalable solutions that help clients acquire, activate, engage, retain, and grow customers
Set priorities, operating rhythms, quality standards, advisory expectations, and success metrics across marketing strategy disciplines
Define strategy frameworks, strategic narratives, client discovery approaches, go-to-market approaches, and repeatable offerings
Build and manage senior strategist teams across audience, lifecycle, brand, experiential, and sponsorship disciplines
Establish strategic toolkits including audience and customer frameworks, positioning frameworks, journey mapping, sponsorship and experiential planning, messaging architecture, measurement strategies, and optimization playbooks
Partner with Sales and Marketing Services Business Development on opportunities, discovery, proposals, RFPs, and executive pitches
Connect Visa insights, transaction intelligence, research, and measurement capabilities to client recommendations
Translate strategy into integrated, actionable, measurable, commercially viable solutions
Commercialize marketing strategy capabilities through value propositions, pricing inputs, delivery models, sales enablement, case studies, packaged solutions, guidance, and training
Drive proactive, strategy-led client partnerships supporting retained engagements, revenue, margin improvement, and long-term growth
Monitor market, consumer, technology, payments, and competitive trends
Prepare executive updates, recommendations, business cases, performance reporting, and thought leadership
Recruit, coach, and develop strategy talent

Requirements

What you’ll need

12 or more years of relevant work experience with a Bachelor’s degree, or at least 10 years of relevant work experience with an Advanced degree, or a minimum of 5 years of relevant work experience with a PhD
Experience leading marketing strategy, audience/customer strategy, lifecycle marketing, brand marketing, experiential marketing, sponsorship marketing, customer engagement, consulting, financial services marketing, payments marketing, or related commercial marketing disciplines
Experience developing and presenting strategic recommendations to senior-level internal and external stakeholders
Ability to operate in complex, matrixed organizations and lead cross-functional teams
Preferred: 15 or more years of relevant experience with a Bachelor’s degree, or 12 or more years of experience with an Advanced degree
Experience leading strategy teams, advisory practices, or marketing functions focused on customer and commercial growth
Deep understanding of the payments ecosystem
Expertise in one or more core marketing strategy disciplines
Experience building integrated marketing frameworks, audience and customer strategies, brand strategies, customer journey strategies, experiential and sponsorship planning approaches, messaging architectures, measurement frameworks, and optimization roadmaps
Experience designing data-driven marketing programs using audience insights, behavioral signals, personalization, experimentation, marketing technology, campaign analytics, and ROI measurement
Track record of building, selling, scaling, or managing revenue-generating marketing solutions, advisory services, packaged offerings, or client-facing capabilities
Financial acumen, including business cases, pricing inputs, margin management, pipeline management, forecasting, annual planning, or P&L accountability
Executive communication, storytelling, facilitation, and presentation skills
Experience working with creative, media, analytics, marketing technology, agency, consulting, product, legal, finance, and delivery teams
Ability to innovate in ambiguous or white-space environments
Proven people leadership experience
Travel approximately 5–10% of the time

Benefits

Comp & perks

Bonus eligibility
Equity eligibility
Medical insurance
Dental insurance
Vision insurance
401(k)
FSA/HSA
Life insurance
Paid Time Off
Wellness Program
Hybrid work arrangement