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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Marketing Automation and Personalization platforms, particularly Visa Marketing 360, while effectively managing operations, client engagement, and compliance with data privacy regulations in the AUNZPI region. Proven ability to translate customer insights into actionable growth strategies and deliver compelling presentations to diverse stakeholders.
Highest-signal resume keywords
Marketing Automation PlatformsCustomer Data Platform (CDP)Data Privacy RegulationsCustomer Journey DesignFinancial Services Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementAPI IntegrationEvent TrackingData CaptureData UnificationData ActivationLifecycle MarketingGrowth MarketingBehavioral MarketingClient Proposal Development
Soft Skills
Stakeholder EngagementPresentation SkillsConsultative SellingWorkshop FacilitationStrategic Recommendations
Tools & Technologies
LexerTealiumSegmentSalesforce Marketing CloudAdobe
Industry Keywords
Australian Privacy Act 1988New Zealand Privacy Act 2020Consumer Data RightSpam ActAPAC Privacy Landscape
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Drive the rollout of Visa Marketing 360 (VM360), Visa's Marketing Automation and Personalization platform, across Australia, New Zealand and the Pacific Islands
- Serve as the market-level domain expert and trusted advisor for the Campaign CDP solution
- Own VM360 operations, troubleshooting, escalation, onboarding and training across the AUNZPI markets
- Align local rollout with the Asia Pacific regional framework, standards, playbooks and go-to-market approach
- Work with Legal/Privacy teams and market teams on local data regulations, PII handling, data minimization and security
- Translate SDKs, APIs, events and data schemas into business value and clear delivery briefs
- Localize regional go-to-market positioning for Visa issuers and merchants
- Lead pre-sales by scoping client needs, designing solutions, developing proposals and pitching to senior banking stakeholders
- Own the AUNZPI VM360 P&L, pipeline and revenue targets; support forecasting, reporting and performance management
- Apply AP-level playbooks, solution templates and best practices while contributing local feedback
- Partner with the Global delivery team to hand off implementations and ensure smooth execution
- Advise financial institutions on lifecycle growth strategies and customer engagement best practices
- Assess customer journeys, identify growth opportunities and recommend incentive, offer and reward strategies
- Facilitate client workshops and present strategic recommendations to senior stakeholders
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Data Science or similar
- 8+ years of experience with marketing automation platforms
- Strong understanding of Australia and/or New Zealand market-level nuances
- Hands-on experience with CDP and marketing automation technologies such as Lexer, Tealium, Segment, Salesforce Marketing Cloud, Adobe, or similar
- Experience in CRM, lifecycle marketing, growth marketing, consulting or customer engagement
- Experience working within financial services, cards, payments, loyalty or retail banking
- Strong understanding of customer journey design and behavioral marketing
- Ability to translate customer insights into practical growth strategies
- Basic understanding of API integration, event tracking (SDK implementation), and data flows
- Knowledge of data capture, unification, activation, and data privacy
- Deep knowledge of Australian and New Zealand data privacy regulations, including the Australian Privacy Act 1988, Australian Privacy Principles, New Zealand Privacy Act 2020, Spam Act, and awareness of the Consumer Data Right
- Working awareness of the broader APAC privacy landscape, including APPI, PIPA and PDPA
- Understanding of PII, consent management and data minimization principles
- Ability to translate complex platform features and data concepts into clear, business-focused talking points for executives
- Comfortable presenting to technical and non-technical audiences
- Financial and payments industry experience preferred
- Experience in pitching or selling to clients would be an asset
Benefits
Comp & perks- Opportunity to create impact at scale and see contributions impact lives around the world
- Full-time employment
- Hybrid work arrangement
- Professional development through growing skills and working on meaningful challenges