Senior Product Marketing Manager, Care Offerings – Commercialization

Visana Health

. Own strategy for priority service lines across packaging, launch, adoption, growth, and ongoing optimization .

Posted 9/15/2026full-timeRemote • United StatesSenior💰 $125,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and commercialization, with a strong focus on B2B, B2C, and B2B2C strategies. Proven ability to develop market-ready offerings, drive adoption, and utilize performance data for strategic decision-making.

Highest-signal resume keywords

Product Marketing ExperienceB2B MarketingSales EnablementCross-Functional LeadershipHealthcare Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyMarket PositioningSales Materials DevelopmentPerformance Data AnalysisTarget SettingForecast BuildingCampaign DevelopmentMarket IntelligencePatient Engagement StrategiesComplex Initiative Management

Soft Skills

Strong Writing SkillsStorytellingPresentation SkillsAnalytical SkillsBusiness Judgment

Tools & Technologies

AsanaAI Tools

Industry Keywords

Digital HealthHealth PlansEmployer BenefitsPharmaceuticalsWeight ManagementWomen’s Health

About the role

Key responsibilities & impact

Own strategy for priority service lines across packaging, launch, adoption, growth, and ongoing optimization
Partner with Clinical and Product to evolve care experiences, offerings, and patient journeys
Translate complex clinical capabilities into market-ready offerings with defined audiences, use cases, value propositions, differentiators, and proof points
Partner with Brand Marketing on research, positioning, messaging, and differentiated points of view
Develop B2B, B2C, and B2B2C go-to-market plans, launch assets, sales narratives, patient campaigns, and partner activation
Lead launches end to end, including channel strategy, cross-functional coordination, sales readiness, patient activation, and performance measurement
Drive post-launch programs and improvements to sustain adoption and increase utilization
Establish service-line targets and forecasts, track performance, and maintain cross-functional accountability
Drive awareness, adoption, repeat engagement, and utilization among prospective and existing patients
Scale service lines across health plan and employer populations through partner channels
Create channel-specific campaigns, content, web experiences, webinars, lifecycle communications, and patient touchpoints
Own sales enablement for priority care offerings
Develop buyer-focused narratives, presentations, one-pagers, FAQs, objection handling, competitive positioning, proof points, proposals, and other sales tools
Equip Sales and Client Success for launches, renewals, expansion conversations, and key selling periods
Build market intelligence on trends, competitors, buyer and patient needs, coverage strategies, benefit design, competing solutions, and unmet needs
Use patient, client, prospect, sales, clinical, competitor, and performance insights to recommend strategy and investment changes
Partner with Data to measure enrollment, bookings, completed visits, follow-up care, repeat utilization, retention, revenue, and related funnel metrics
Track commercial impact, buyer engagement, meetings generated or influenced, expansion conversations, and pipeline influence
Lead efforts to improve awareness, adoption, utilization, outcomes, revenue, lifetime value, and differentiation

Requirements

What you’ll need

6+ years of experience in product marketing, commercialization, growth, product strategy, or a related role
Experience bringing new or evolving products, services, or programs to market and driving adoption and growth over time
Strong B2B marketing and sales enablement experience, ideally combined with B2C or B2B2C experience
Ability to independently develop positioning, messaging, launch plans, sales materials, and executive-ready presentations
Ability to turn complex or loosely defined capabilities into clear, differentiated, market-ready offerings
Experience setting targets, building forecasts, using performance data to make decisions, and being accountable for results
Ability to lead complex cross-functional initiatives without direct authority
Strong writing, storytelling, presentation, analytical, and business judgment skills
Experience with project management tools such as Asana
Strong fluency using AI tools to improve work quality and efficiency
Comfortable moving between strategy and hands-on execution in a fast-moving environment
Healthcare experience strongly preferred; experience in digital health, health plans, employer benefits, pharmaceuticals, weight management, or women’s health is a plus

Benefits

Comp & perks

Comprehensive medical, dental, and vision insurance
HSA and FSA options
401(k)
Fully remote work
Unlimited PTO
Health and wellness benefits, including Wellhub and Talkspace
Opportunity to work alongside a passionate, mission-driven team transforming women’s healthcare
Significant exposure to commercial strategy and opportunity to grow responsibilities as Visana scales