Visana Health

Operations

• Create and maintain sales materials, including presentations, proposals, white papers, case studies, and client-facing content
• Own the library of approved sales templates and keep materials current, consistent, and usable
• Customize materials for prospects and clients under short turnaround times
• Identify gaps in sales materials and recommend improvements
• Support the health plan sales leader with day-to-day execution
• Track meeting notes, decisions, owners, and next steps; ensure follow-up
• Draft follow-up communications, presentations, proposals, and opportunity materials
• Keep CRM updated across active deals
• Coordinate contracting processes, contract redlines, and negotiated terms
• Maintain a central source of truth for contracts in process
• Align business leaders on negotiated terms and transition terms into implementation
• Improve internal commercial processes
• Project-manage conferences, sponsorships, and commercial events
• Manage event calendars, timelines, logistics, registrations, communications, deadlines, and preparation
• Gather attendee and sponsor information and prioritize key stakeholders
• Coordinate presentations, talking points, speaker preparation, and meeting materials
• Partner with marketing on signage, swag, social media, and onsite deliverables
• Coordinate post-event follow-up
• Serve as Visana’s primary sales operations function
• Support Salesforce maintenance, data quality, documentation, and commercial workflows
• Establish and maintain pipeline tracking aligned with company and Growth team goals
• Provide pipeline analyses and insights
• Manage internal collaboration meetings for growth initiatives
• Coordinate RFP responses and maintain a knowledge database
• Manage Visana’s LinkedIn presence by drafting, coordinating, and scheduling content

Growth Enablement – Operations Manager

Product Marketing

• Own strategy for priority service lines across packaging, launch, adoption, growth, and ongoing optimization
• Partner with Clinical and Product to evolve care experiences, offerings, and patient journeys
• Translate complex clinical capabilities into market-ready offerings with defined audiences, use cases, value propositions, differentiators, and proof points
• Partner with Brand Marketing on research, positioning, messaging, and differentiated points of view
• Develop B2B, B2C, and B2B2C go-to-market plans, launch assets, sales narratives, patient campaigns, and partner activation
• Lead launches end to end, including channel strategy, cross-functional coordination, sales readiness, patient activation, and performance measurement
• Drive post-launch programs and improvements to sustain adoption and increase utilization
• Establish service-line targets and forecasts, track performance, and maintain cross-functional accountability
• Drive awareness, adoption, repeat engagement, and utilization among prospective and existing patients
• Scale service lines across health plan and employer populations through partner channels
• Create channel-specific campaigns, content, web experiences, webinars, lifecycle communications, and patient touchpoints
• Own sales enablement for priority care offerings
• Develop buyer-focused narratives, presentations, one-pagers, FAQs, objection handling, competitive positioning, proof points, proposals, and other sales tools
• Equip Sales and Client Success for launches, renewals, expansion conversations, and key selling periods
• Build market intelligence on trends, competitors, buyer and patient needs, coverage strategies, benefit design, competing solutions, and unmet needs
• Use patient, client, prospect, sales, clinical, competitor, and performance insights to recommend strategy and investment changes
• Partner with Data to measure enrollment, bookings, completed visits, follow-up care, repeat utilization, retention, revenue, and related funnel metrics
• Track commercial impact, buyer engagement, meetings generated or influenced, expansion conversations, and pipeline influence
• Lead efforts to improve awareness, adoption, utilization, outcomes, revenue, lifetime value, and differentiation

Growth Enablement – Operations Manager

Senior Product Marketing Manager, Care Offerings – Commercialization