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Head of Digital Marketing – E-Commerce
Visby Medical. Own paid acquisition through Google Ads / SEM and scale it efficiently .
Posted 9/25/2026full-timeRemote • California • United StatesLead💰 $185,000 - $200,000 per yearWebsite
About the role
Key responsibilities & impact- Own paid acquisition through Google Ads / SEM and scale it efficiently
- Drive blended CAC down through disciplined testing of audiences, creative, landing pages, and bidding
- Own the DTC website and conversion-rate optimization (CRO)
- Own the Amazon channel, including listings, performance, and growth
- Own brand and creative across channels
- Lead future product launches and OTC go-to-market strategy
- Build product sites and brands and establish acquisition playbooks
- Turn spend-test data into a repeatable, scaled acquisition model
- Report on CAC, conversion, and channel ROI
- Help develop Visby Medical’s diagnostic device platform and overall brand
Requirements
What you’ll need- Real OTC / DTC consumer-health marketing experience (regulated or sensitive categories a plus)
- Command of the digital-marketing landscape: Google Ads / SEM, web / CRO, analytics, and Amazon
- Track record of driving CAC down while scaling spend
- Comfort building a brand and a launch from the ground up
- Hands-on startup operator, not only a strategist
- Full COVID vaccination required; reasonable accommodations for medical or religious reasons considered
Benefits
Comp & perks- Highly competitive health insurance through United Healthcare or Kaiser
- Company-funded HSA option
- Flexible paid time off
- 10 company holidays
- Contemporary benefits and perks
- Reasonable accommodations for medical or religious reasons regarding COVID vaccination