Visby Medical

Digital Marketing

• Own paid acquisition through Google Ads / SEM and scale it efficiently
• Drive blended CAC down through disciplined testing of audiences, creative, landing pages, and bidding
• Own the DTC website and conversion-rate optimization (CRO)
• Own the Amazon channel, including listings, performance, and growth
• Own brand and creative across channels
• Lead future product launches and OTC go-to-market strategy
• Build product sites and brands and establish acquisition playbooks
• Turn spend-test data into a repeatable, scaled acquisition model
• Report on CAC, conversion, and channel ROI
• Help develop Visby Medical’s diagnostic device platform and overall brand

Head of Digital Marketing – E-Commerce