Influencer Performance Marketing Manager – m/f/d

Visca Marketing GmbH

. Take end-to-end responsibility for influencer performance campaigns, from creator selection through budget management, optimization, and scaling .

Posted 10/4/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing influencer performance marketing campaigns, focusing on budget management, optimization, and achieving key performance indicators such as ROAS and CPA. Proficient in negotiating with creators and developing performance-driven strategies to enhance campaign effectiveness.

Highest-signal resume keywords

Influencer Performance MarketingROAS ManagementBudget ManagementNegotiation SkillsInfluencer Marketing Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementPerformance AnalysisKPI AnalysisCreator SelectionBudget Optimization

Soft Skills

Structured Work ApproachMulti-Tasking Ability

Tools & Technologies

LinksterStoryclash

Industry Keywords

Influencer MarketingPerformance CampaignsRevenue ManagementCustomer Acquisition

About the role

Key responsibilities & impact

Take end-to-end responsibility for influencer performance campaigns, from creator selection through budget management, optimization, and scaling
Manage campaigns based on ROAS, revenue, CPA, and growth targets
Source and select creators, manage bookings, and negotiate rates
Develop performance-focused briefs
Analyze key performance KPIs, including ROAS, revenue, CPA, and new customers, and derive optimization measures
Test new creators, formats, and platforms
Build a long-term creator pool and further develop the influencer database

Requirements

What you’ll need

Significant experience in influencer performance marketing, either at an agency or brand
Experience successfully implementing influencer marketing campaigns
Strong analytical understanding of ROAS, revenue, and CPA management
Experience managing budgets to optimize performance and scale campaigns
Structured approach to work and the ability to oversee multiple campaigns in a multi-brand environment
Strong negotiation skills when selecting and working with influencers
Ideally, experience with influencer marketing tools such as Linkster or Storyclash
Excellent German and English language skills

Benefits

Comp & perks

Remote-first setup with a high degree of autonomy
Flexible working and a culture of trust—work in the way that makes you most productive
Variety and diversity through an agency setup working with multiple brands
Continuous professional development
The opportunity to actively help build VISCA and contribute your own ideas
A direct, visible impact of your work on campaign performance and results