Visca Marketing GmbH

Performance Marketing

• Take end-to-end responsibility for influencer performance campaigns, from creator selection through budget management, optimization, and scaling
• Manage campaigns based on ROAS, revenue, CPA, and growth targets
• Source and select creators, manage bookings, and negotiate rates
• Develop performance-focused briefs
• Analyze key performance KPIs, including ROAS, revenue, CPA, and new customers, and derive optimization measures
• Test new creators, formats, and platforms
• Build a long-term creator pool and further develop the influencer database

Influencer Performance Marketing Manager – m/f/d