Head of Marketing

Visit Group

. Lead the marketing team and own the marketing budget, forecasting and resource planning .

Posted 10/27/2026full-timeGothenburg • SwedenLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing leadership, with a strong focus on demand generation, account-based marketing, and pipeline management. Proven ability to align cross-functional teams and leverage AI for enhanced marketing strategies.

Highest-signal resume keywords

B2B SaaS Marketing LeadershipDemand GenerationAccount-Based Marketing (ABM)Pipeline ManagementAI in Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationAccount-Based Marketing (ABM)Pipeline ManagementContent ProductionSearch VisibilityRevenue ReportingTeam BuildingCoachingMarketing Budget ManagementResource Planning

Soft Skills

LeadershipInfluenceCollaborationCommunicationChange Management

Tools & Technologies

HubSpotAI AssistantsCitable ContentGEO MarketingCustomer Marketing

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business AdministrationBachelor's Degree in CommunicationsBachelor's Degree in Economics

Industry Keywords

B2B SoftwareHospitalityTravelNordic MarketsEuropean Markets

About the role

Key responsibilities & impact

Lead the marketing team and own the marketing budget, forecasting and resource planning
Shape VISIT’s narrative, positioning and brand with the VP GTM Strategy and Partnerships
Improve VISIT’s visibility in search, AI assistants and review sites through reviews, citable content and GEO
Own marketing’s pipeline contribution per market across new business, upsell and cross-sell
Lead account-based marketing for VISIT’s largest customers
Partner with Product on launches from day one
Grow the existing customer base through in-product communication and customer marketing
Build co-marketing initiatives with partners and resellers
Bring customers and partners together through events and community

Requirements

What you’ll need

7+ years of marketing leadership experience in B2B SaaS, across sales-led and self-serve motions
Experience running demand generation and ABM in mid-market and enterprise sales cycles in a scale-up
Ownership of a pipeline number and reporting on pipeline and revenue rather than activity
Experience building and coaching a team through change
Ability to align Sales, Product and Customer Success behind one plan and lead through influence
Hands-on experience with AI in marketing, including search visibility, content production and measurement
Experience taking a B2B software company through a similar growth journey
Bachelor's degree in Marketing, Business Administration, Communications, Economics or another relevant field
English proficiency, minimum B1 level, is required
Industry experience from hospitality or travel is a plus
Experience with partner marketing, Nordic and other European markets, or HubSpot is a plus

Benefits

Comp & perks

A team that shares knowledge, solves challenges side by side and celebrates success together
Real ownership, and colleagues who stand by what they promise
An industry that never stands still, with room to learn, adapt and evolve with it
An international environment with colleagues across more than 10 countries
Hybrid working
Opportunities to learn, adapt and evolve