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Paid Social Account Manager
Visualsoft Ltd. Strategically manage paid social accounts across various social platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Social Media Marketing and Strategy, with a strong focus on client satisfaction, performance optimization, and data-driven decision-making. Proficient in leveraging analytics and social platforms to drive campaign success and align strategies with business goals.
Highest-signal resume keywords
Paid Social Media MarketingMeta ExpertiseSocial AnalyticsClient-Facing ExperienceData-Driven Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social PerformanceSocial Strategy DevelopmentCampaign AnalysisEcommerce ExperienceAttributionGoogle Tag ManagerGoogle Data Studio
Soft Skills
Exceptional Communication SkillsTeam CollaborationSelf-MotivatedAttention to DetailAbility to Work Under Tight Deadlines
Tools & Technologies
Sprout SocialHootsuiteSprinklrGoogle Analytics
Industry Keywords
Client SatisfactionAccount ProfitabilityCross-Channel AttributionNPSCSAT
About the role
Key responsibilities & impact- Strategically manage paid social accounts across various social platforms
- Act as the primary strategic partner for clients and align paid social performance with business goals
- Lead paid social strategy and oversee execution across key social channels
- Leverage technology, platform partnerships and data insights to optimise ROAS and drive client success
- Develop and oversee paid social strategies tailored to client brands, audiences and KPIs
- Guide effective paid social creative assets
- Analyse campaign data and social analytics, report performance and deliver actionable insights
- Align paid and organic social strategy roadmaps
- Lead high-level day-to-day client interactions as trusted advisor and strategic lead
- Ensure client satisfaction, retention and account profitability
- Identify upsell and cross-sell opportunities and participate in new-business pitch presentations
- Oversee workflow allocation, project timelines, quality control and account deliverables
- Facilitate collaboration across internal teams
- Own account results and implement changes to improve performance
- Monitor and improve NPS and CSAT, taking action when scores are below expectations
- Share positive and negative results with relevant stakeholders across the business
- Implement industry-leading and first-to-market strategies where beneficial
- Align departmental and personal objectives with overarching business goals
- Identify personal development needs and take action to address them
Requirements
What you’ll need- Experience in Paid Social media marketing or digital strategy, within an agency or in-house
- Extensive proven experience specialising in Paid Social performance and strategy
- Essential expertise in Meta
- Strong proficiency and ideal experience in Pinterest and TikTok
- Proven expertise in external Social platforms and tools, analytics, forecasting and measurement
- Proficiency with social listening, analytics and management tools such as Sprout Social, Hootsuite, Sprinklr and Google Analytics
- Experience building and executing Social strategies, in-house or for clients
- Ability to work to tight deadlines as a team and independently
- Senior-level client-facing experience, including face-to-face interactions and presentations
- Exceptional verbal, written and interpersonal communication skills, including pitching to marketing leads and stakeholders
- Strong analytical understanding and data-driven mindset
- Experience in ecommerce (desired)
- Experience in other digital media channels (desired)
- Google Data Studio (desired)
- Attribution (desired)
- Google Tag Manager (desired)
- Organisation, accuracy and attention to detail
- Ability to work as part of a team and use own initiative
- Self-motivated, can-do approach
- Ability to manage complex account or business decisions autonomously
- Ability to assimilate complex information and communicate it effectively to clients
- Understanding of client financials, margins, revenue, costs, overheads, direct ROI, overall ROI and cross-channel attribution
- Proven track record of improving account performance and addressing underperformance
- Expertise in a chosen specialism
Benefits
Comp & perks- Unlimited paid holidays
- Hybrid working
- Medicash Cash Plan with medical support, massages, optical, dental, discounts platform, SkinVision and digital physiotherapy; cashback up to £995 per year, paid by the employer
- Employee Assistance Programme through Vivup for mental health support, financial guidance and wellbeing resources
- Dog-friendly Stockton-on-Tees and Manchester workspaces
- High-performance MacBook
- Free breakfast, fruit, hot and cold drinks and protein shakes
- Pension scheme
- Cycle to work scheme
- EV car scheme through The Electric Car Scheme or Octopus
- Discounts across company brands
- Training and development
- £250 Talent Hunter Referral Bounty for successful referrals