Visualsoft Ltd

Account Manager

• Strategically manage paid social accounts across various social platforms
• Act as the primary strategic partner for clients and align paid social performance with business goals
• Lead paid social strategy and oversee execution across key social channels
• Leverage technology, platform partnerships and data insights to optimise ROAS and drive client success
• Develop and oversee paid social strategies tailored to client brands, audiences and KPIs
• Guide effective paid social creative assets
• Analyse campaign data and social analytics, report performance and deliver actionable insights
• Align paid and organic social strategy roadmaps
• Lead high-level day-to-day client interactions as trusted advisor and strategic lead
• Ensure client satisfaction, retention and account profitability
• Identify upsell and cross-sell opportunities and participate in new-business pitch presentations
• Oversee workflow allocation, project timelines, quality control and account deliverables
• Facilitate collaboration across internal teams
• Own account results and implement changes to improve performance
• Monitor and improve NPS and CSAT, taking action when scores are below expectations
• Share positive and negative results with relevant stakeholders across the business
• Implement industry-leading and first-to-market strategies where beneficial
• Align departmental and personal objectives with overarching business goals
• Identify personal development needs and take action to address them

Paid Social Account Manager