National Accounts Manager – Convenience Channel

Vita Coco

. Lead development and execution of customer-oriented joint business plans with major Convenience channel retail partners across the U.S.

Posted 10/27/2026full-timeRemote • Texas • United StatesMid-LevelSenior💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing customer-oriented joint business plans, with a strong focus on building relationships with Convenience Channel National Accounts and driving profitable growth. Possesses strong analytical skills and business acumen to forecast and track account performance effectively.

Highest-signal resume keywords

CPG Sales ExperienceConvenience Channel National Accounts ExperienceCustomer Relationship DevelopmentBusiness and Financial AcumenAnalytical and Problem-Solving Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales ManagementForecastingBudgetingCategory Performance MonitoringPresentation Development

Soft Skills

Effective CommunicationNegotiationCollaborationCritical ThinkingHigh-Energy Self-Starter

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Joint Business PlansRetail PartnershipsDistributor PartnersSales OperationsPlanograms

About the role

Key responsibilities & impact

Lead development and execution of customer-oriented joint business plans with major Convenience channel retail partners across the U.S.
Serve as primary account contact and work with Distributor Partners to increase distribution, profitability, and sales for The Vita Coco Company portfolio
Define and implement distribution strategies for Convenience Channel National Accounts
Establish and grow retailer headquarters relationships
Implement initiatives to drive joint-business-plan priorities and remove internal and external roadblocks
Create win/win programs and agreements benefiting retailers and route-to-market partners
Collaborate with Category Management, Finance, Sales Operations, and Marketing leaders
Conduct regular reviews of business performance, promotion strategies, and planograms with retailers
Maintain retailer connectivity through shared insights and growth opportunities
Forecast, budget, and track account revenues and costs to deliver the annual plan
Report to the Senior Director of Sales

Requirements

What you’ll need

Seasoned CPG sales experience required, with demonstrated sales management capabilities resulting in profitable volume growth and successful HQ-level customer relationship development
Convenience Channel National Accounts headquarters experience preferred
Ability to build customer-ready presentations and communicate effectively with senior leaders, retailers, and distributor partners
Ability to negotiate and indirectly influence internal and external collaborators
Business and financial acumen
Ability to monitor category performance against plan and communicate accordingly
Strong analytical, critical thinking, and problem-solving skills
Willingness to handle individual-contributor responsibilities and learn beyond one’s comfort zone
High-energy self-starter and collaborative team player
Bachelor's degree or business-related field is preferred
Passion for The Vita Coco Company’s products and mission

Benefits

Comp & perks

Bonus and/or long-term incentive units may be provided as part of the compensation package
Medical benefits
Financial benefits
Other benefits dependent on the level and position offered
Remote-based work arrangement