Director of Growth Marketing

Vitally.io

. Define where Vitally’s next increment of qualified pipeline should come from .

Posted 11/5/2026full-timeRemote • United StatesLead💰 $190,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on growth and demand generation strategies, integrating campaigns, and optimizing buyer journeys. Proven ability to analyze performance data and translate insights into actionable marketing strategies that drive pipeline and revenue.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceGrowth Strategy OwnershipPaid Acquisition ExpertiseIntegrated Campaign DevelopmentPerformance Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationLifecycle MarketingWeb Conversion OptimizationSegmentationExperimentationCampaign DevelopmentFunnel AnalysisPipeline BuildingRevenue MarketingProduct Launch Strategy

Soft Skills

Strategic JudgmentCuriosityAnalytical RigorHands-On ApproachAdaptability

Industry Keywords

B2BSaaSGrowth EngineDemand CreationCustomer SuccessRevOpsPaid MediaMarket PrioritiesBuyer JourneyGTM Motion

About the role

Key responsibilities & impact

Define where Vitally’s next increment of qualified pipeline should come from
Build an integrated growth strategy aligned to revenue goals, ICP, product strategy, and market priorities
Develop understanding of Vitally’s buyers, segments, and buying behavior
Partner with Sales, Customer Success, Product Marketing, and RevOps to identify high-potential audiences and accounts
Balance near-term pipeline needs with long-term demand creation
Develop campaigns connecting product launches, editorial content, thought leadership, research, events, paid media, web, and Sales activation
Create programs and offers for buyers at different awareness and intent stages
Build repeatable campaign motions
Ensure Marketing investments have a path to qualified pipeline and revenue
Build lifecycle and nurture strategies across the buyer journey
Design journeys around buyer behavior, intent, segment, and stage
Own website conversion strategy, testing, and optimization
Identify funnel friction and drop-off and build improvement programs
Coordinate buyer experience across email, web, content, paid, events, and Sales engagement
Define paid acquisition strategy and own investment decisions
Evaluate paid performance against pipeline quality and revenue
Use paid to test audiences, offers, messages, and demand-creation motions
Direct agencies and specialist partners toward business outcomes
Partner with RevOps to build a clear view of Marketing performance across the funnel
Evaluate channel efficiency alongside customer quality, conversion, pipeline, and downstream revenue
Translate performance data into investment and testing decisions
Establish an experimentation cadence
Communicate growth engine health to senior leadership
Build Vitally’s growth engine for its next chapter

Requirements

What you’ll need

10+ years of B2B SaaS marketing experience across growth, demand generation, performance, or revenue marketing
Experience owning Growth or Demand Generation strategy at a senior level
Track record of building qualified pipeline across multiple acquisition channels
Strong understanding of paid acquisition, with experience well beyond paid media alone
Experience with integrated campaigns, lifecycle and nurture, web conversion, segmentation, and experimentation
Strong business and revenue acumen and ability to connect Marketing performance to company outcomes
Experience partnering deeply with Sales and RevOps
Ability to interpret funnel and performance data and turn it into strategic action
Experience managing agencies, freelancers, or specialist partners
Strong strategic judgment paired with willingness to be hands-on
High curiosity, experimentation mindset, and comfort challenging assumptions
Ability to move quickly and operate in ambiguity without sacrificing analytical rigor
Experience helping a B2B SaaS company move upmarket
Experience diversifying a growth engine historically dependent on paid acquisition or inbound demand
Experience launching a new product or materially changing a company’s GTM motion
Experience marketing AI or AI-native products
Experience selling to Customer Success, Revenue, or other B2B SaaS leaders
Experience in environments where senior leaders combine strategy with execution

Benefits

Comp & perks

100% of health/dental/vision insurance premiums covered by us
401k through Empower
Commuter benefits
Unlimited PTO with a minimum we require you to take off
Flexible work hours and work-from-home policy
Yearly education stipend towards your professional development
Equity