Vitrio

SEO Marketing

• Lead the SEO and GEO strategy by developing, managing, and executing the technical, On-Page, and Off-Page SEO roadmap, as well as LLM citation strategies, aligned with lead generation and sales goals
• Conduct in-depth audits of site architecture, crawlability, crawl budget, indexing, JavaScript rendering, and Core Web Vitals
• Document clear technical requirements for the Development team
• Guide the content team in creating content clusters, ensuring E-E-A-T and accurate search intent alignment
• Develop content in accordance with E-E-A-T guidelines
• Monitor organic and GEO KPIs
• Analyze management dashboards in Looker Studio and present results and ROI insights to executives and clients
• Act as a bridge between Marketing, Content, and Media, prioritizing SEO tasks in development sprints
• Support the professional development of junior and mid-level analysts, increasing the company’s SEO maturity

Senior SEO / GEO Analyst