Senior Account Manager, Capital Equipment

Vitrolife Group

. Develop and execute a capital equipment sales strategy through North American direct sales and distribution channels for EmbryoScope+, eWitness, and new technology .

Posted 11/7/2026full-timeRemote • United StatesSenior💰 $130,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in capital equipment sales strategy, particularly within the hospital or clinically focused sales environment, with a strong emphasis on building relationships and driving business growth. Proficient in utilizing Salesforce for tracking sales activities and market insights while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Capital Sales ExperienceSalesforce ProficiencyWomen’s Health or IVF Customer RelationsLead Generation and Market AnalysisContract Negotiation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Capital Sales StrategyMarket SegmentationSales Trend AnalysisProduct DemonstrationCustomer Relationship Management

Soft Skills

Self-StarterTeam PlayerProven Leadership QualitiesGoal OrientedHigh Coachability

Tools & Technologies

Salesforce

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

EmbryoScope+EWitnessIVFKey AccountsTrade ShowsMarket TrendsRegulatory ChangesCustomer FeedbackPost-Sales SupportField Engineering

About the role

Key responsibilities & impact

Develop and execute a capital equipment sales strategy through North American direct sales and distribution channels for EmbryoScope+, eWitness, and new technology
Identify market segments, potential customers, competitive landscape, and resources needed for commercial launch plans
Implement selling strategies for EmbryoScope+ and eWitness alongside consumable devices
Segment opportunities within territories and prioritize laboratories with Account Managers
Create opportunities across territories with Chain/Key Accounts and drive the process to win business
Generate leads through industry networks, trade shows, digital platforms, and targeted marketing campaigns
Develop product knowledge and conduct demonstrations of EmbryoScope+ and eWitness
Build and maintain relationships with key decision makers and influencers
Facilitate collaboration between KOLs and medical affairs
Serve as primary point of contact for Chain and Key Accounts headquarters throughout the sales process
Collaborate with Account Managers on cross-selling and upselling opportunities
Coordinate with field engineering to maintain contract records, monitor EmbryoScope lifecycle upgrades, and plan engineering headcount needs
Collaborate with medical affairs and field engineers on post-sales support and customer satisfaction
Work with finance and legal teams to negotiate contracts and pricing agreements
Monitor market trends, competitor activity, and regulatory changes
Report sales performance, pipeline status, and market insights to SVP and AVPs
Use Salesforce to track customer interactions, sales activities, and progress toward targets
Participate in Quarterly Business Reviews and maintain current forecasts
Stay current on industry developments, technology, and sales best practices
Communicate market intelligence and customer feedback to R&D for laboratory needs and product improvements

Requirements

What you’ll need

Bachelor’s Degree from an accredited college or university
5+ years of documented and verifiable capital sales experience within the hospital or clinically focused sales environment
Women’s Health or IVF customer relations is preferred
Must be able to travel at least 70%+ within territory
Ability to analyze sales trends, effectively target and break into new business opportunities
Documented ability to grow sales in earlier sales positions
Satisfactory and positive responses from business and personal references
Self-starter, team player, proven leadership qualities, high coachability
Possess the ability to determine and set priorities
Able to build and keep strong customer relationships
Must be energetic, enthusiastic, determined and goal oriented
Excels in fast-paced, competitive environment
Background check required
Must verify identity and eligibility to work in the United States

Benefits

Comp & perks

Paid Time Off and 10 Paid Holidays
401(k) with Employer Match
Medical, Dental, Vision
IVF Coverage to support family building needs
GAP Insurance
Basic Life and AD&D Coverage
Short- and Long-Term Disability
Optional AFLAC Supplemental Policies
Employee Assistance Program (EAP)
Flexible Spending & Health Savings Account