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Communication Analyst, Mid-Level
Vivo (Telefônica Brasil). Structure and consolidate performance analyses of events and other strategic initiatives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data analysis, performance measurement, and strategic planning, with a strong ability to develop actionable insights and executive presentations. Proficient in utilizing advanced analytical tools and methodologies to support B2B marketing and commercial initiatives.
Highest-signal resume keywords
Data AnalysisB2B MarketingAdvanced Excel SkillsPower BI Dashboard DevelopmentExecutive Presentation Preparation
ATS Keywords
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Hard Skills
Data AnalysisPerformance MeasurementMarket IntelligenceStrategic PlanningMetrics InterpretationReport PreparationAnalytical Scenario BuildingInformation ConsolidationAutomation IdentificationProcess Improvement
Soft Skills
Organizational SkillsStakeholder AlignmentCommunication SkillsAutonomy in Project LeadershipCollaboration
Tools & Technologies
Power BIExcelCRM/SFA SystemsArtificial Intelligence ToolsCommercial Databases
Industry Keywords
B2B MarketingEvent SponsorshipMarket PracticesCommercial OpportunitiesStrategic Prioritization
About the role
Key responsibilities & impact- Structure and consolidate performance analyses of events and other strategic initiatives
- Cross-reference audience, priority accounts, attendance, engagement, relationship, commercial opportunities, pipeline, and other metrics
- Develop post-event executive presentations and reports
- Consolidate insights from executives, commercial teams, and stakeholders in results analyses
- Turn data into conclusions, learnings, and actionable recommendations
- Structure and monitor performance indicators
- Develop dashboards and analytical views of the portfolio
- Integrate information from commercial databases, CRM/SFA, surveys, and other sources
- Support the evolution of measurement models
- Develop comparative and historical analyses
- Support the evaluation and prioritization of events, sponsorships, and B2B opportunities
- Build analyses and scenarios to support investment and resource allocation decisions
- Assess how well opportunities align with commercial and strategic priorities
- Identify opportunities, gaps, and overlaps in the portfolio
- Recommend prioritization, testing, expansion, review, or discontinuation of initiatives
- Monitor the market, competitors, customers, segments, and ecosystems relevant to B2B
- Track technology, business, event, and B2B marketing trends
- Identify benchmarks, market practices, and opportunities to evolve the portfolio
- Work with Commercial, Marketing, Communications, Partnerships, and other stakeholder teams
- Lead analytical projects with a level of autonomy appropriate to the position
- Organize information, align stakeholders, and track deliverables and deadlines
- Contribute to planning, monitoring, and results reporting materials
- Use Artificial Intelligence to accelerate analyses, research, information consolidation, and executive materials
- Identify opportunities for automation and insight generation
- Explore tools to streamline data consolidation, analysis, and visualization
- Contribute to process improvement through new approaches, methodologies, and technologies
Requirements
What you’ll need- A bachelor’s degree in Business Administration, Economics, Engineering, Marketing, Statistics, or a related field is preferred
- Additional training in market intelligence, data analysis, strategy, business, or marketing is preferred
- Experience in market intelligence, strategic or commercial planning, B2B marketing, business intelligence, data analysis, or related areas
- Experience analyzing and interpreting metrics to support decision-making
- Experience preparing reports, executive presentations, and results materials for leadership
- Ability to work with large volumes of information, organizing it into consolidated analyses and objective narratives
- B2B market experience is a plus
- Experience with events, sponsorships, or customer relationship initiatives is a plus
- Advanced Excel skills, with the ability to structure, cross-reference, and analyze databases
- Intermediate or advanced Power BI skills for developing, monitoring, and interpreting dashboards
- Advanced PowerPoint skills for creating visually well-structured presentations and executive reports
- Familiarity with CRM/SFA and commercial databases
- Familiarity with Artificial Intelligence tools applied to analysis, research, productivity, and the development of executive materials
Benefits
Comp & perks- Flexible benefits allowance for gym membership, meal vouchers, food allowance, pharmacy assistance, medical insurance, dental insurance, and life insurance
- Company-issued mobile phone
- Unlimited voice and data plan
- Special discounts on landline, broadband, TV, and apps
- Annual bonus or profit-sharing program
- Private pension plan
- Education, daycare, or babysitter subsidy
- Remote work up to two days per week
- Flexible working hours
- Birthday day off
- Corporate volunteering program
- Educational Development Program with discounts at educational institutions, on certifications, and online courses
- Internal Recruitment Program
- VivoBemEstar program offering consultations with nutritionists and psychologists, social services, and telemedicine
- Positions eligible for people with disabilities and/or rehabilitated workers