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Digital Channels Analyst, Mid-Level – Exclusively for People with Disabilities
Vivo (Telefônica Brasil). Develop commercial strategies, campaign and opportunity planning, audience strategies, and segmentation .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing commercial strategies and analyzing e-commerce performance metrics, including traffic, conversion, and revenue. Proficient in utilizing CRM and Paid Media insights to optimize campaigns and enhance customer journeys.
Highest-signal resume keywords
E-Commerce KPIsGoogle AnalyticsCRM Performance AnalysisA/B TestingSalesforce Marketing Cloud
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisCampaign OptimizationAudience SegmentationConversion Rate OptimizationPerformance Monitoring
Soft Skills
Analytical ThinkingCommunicationProblem-Solving
Tools & Technologies
ExcelAdobe Target
Industry Keywords
Customer JourneyTraffic AnalysisRevenue TrackingDigital Marketing
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Develop commercial strategies, campaign and opportunity planning, audience strategies, and segmentation
- Monitor sales, revenue, conversion, traffic, and share, as well as performance by campaign, audience, channel, and initiative
- Track customer journeys and evaluate storefronts, banners, collections, and landing pages from a performance perspective
- Identify opportunities to increase conversion
- Analyze performance, generate insights, develop hypotheses and A/B tests, and recommend optimizations
- Track results and improvements
- Prepare briefs, validate promotional initiatives, and monitor activation and performance
- Identify personalization opportunities within CRM
- Define audiences and segments based on behavior and performance
- Measure personalization results
- Monitor the contribution and efficiency of CRM and Paid Media in driving traffic, conversion, and sales
Requirements
What you’ll need- Bachelor’s degree completed
- Intermediate to advanced Excel skills
- Knowledge of e-commerce KPIs, including traffic, conversion, revenue, orders, average order value, and the funnel
- Knowledge of Google Analytics
- Ability to analyze campaigns and audience behavior
- Serve as the go-to expert for CRM and Paid Media performance, with a strong command of channel results
- Ability to turn data into diagnoses, recommendations, and actions
- Knowledge of CRO and digital journey analysis is a plus
- Knowledge of Salesforce Marketing Cloud and Adobe Target is a plus
Benefits
Comp & perks- Flexible benefits platform for employees and dependents, including gym membership, meal vouchers, food vouchers, pharmacy assistance, medical and dental plans, and life insurance
- Company-issued mobile phone
- Unlimited voice and data plan
- Discounts on fixed-line services, broadband, TV, and Vivo apps
- Annual bonus or profit-sharing program
- Private pension plan
- Subsidy for school, daycare, or nanny expenses
- Remote work up to two days per week
- Flexible working hours
- Birthday day off
- Corporate volunteering program
- Educational Development Program, with partnerships with educational institutions, certifications, and online courses
- Internal Recruitment Program in Brazil or abroad
- Physical, emotional, and social health initiatives, including nutritionists, psychologists, social services, and telemedicine