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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lead generation and qualification within distributor-led sales environments, utilizing strong research, communication, and organizational skills to drive pipeline development and opportunity progression.
Highest-signal resume keywords
Lead GenerationSales QualificationCRM ProficiencyResearch SkillsCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead QualificationPipeline DevelopmentSales Metrics TrackingOpportunity ProgressionSales Qualification Frameworks
Soft Skills
Relationship BuildingObjection HandlingPersistenceResilienceTime Management
Tools & Technologies
SalesforceNetSuiteMicrosoft Office
Industry Keywords
Channel-Driven SalesDistributor-Led SalesProAVLive Production TechnologyBroadcast Markets
About the role
Key responsibilities & impact- Serve as a dedicated sales development resource aligned with Vizrt’s distributor partner
- Generate qualified pipeline opportunities for the extended TriCaster portfolio within Vizrt’s Channel Territory
- Identify, research, and engage target end-customer organizations
- Work with distributor and reseller partners to uncover opportunities
- Support outbound prospecting, outreach programs, targeted campaigns, webinars, and events
- Engage and qualify inbound leads from marketing campaigns, events, website inquiries, and referrals
- Conduct discovery conversations and qualify leads using BANT or similar frameworks
- Route qualified opportunities to the appropriate distributor and reseller sales teams
- Nurture early-stage opportunities and support opportunity progression
- Maintain accurate prospect, lead, and opportunity records in the CRM system
- Monitor reseller engagement and provide visibility into pipeline development and partner activity
- Collaborate with distributor teams and Vizrt technical sales, customer solution advisory, and marketing resources
Requirements
What you’ll need- Proven track record in lead generation and qualification, ideally in an SDR or similar role
- Ability to engage effectively within distributor-led and multi-partner sales environments
- Excellent verbal and written communication skills
- Strong research and prospecting skills
- Ability to track, measure, and report on key sales and pipeline metrics
- Strong organizational, program management, and time management skills
- Relationship building and objection handling skills
- Persistence and resilience in a sales environment
- Willingness to travel occasionally for events, conferences, and networking opportunities
- Fluent in English; Spanish is an advantage
- Experience within a channel-driven or distributor-led sales model preferred
- Exposure to ProAV, live production technology, or broadcast markets preferred
- Experience with CRM platforms such as Salesforce or NetSuite and Microsoft Office preferred
- Familiarity with sales qualification frameworks such as BANT preferred
Benefits
Comp & perks- Comprehensive medical, dental, and vision insurance plans
- Generous vacation days, sick leave, and holidays
- Opportunities for ongoing training
- Dynamic and supportive work environment