Vladimir Jones

Supervisor

• Lead, coach, and develop a team of Optimization Specialists responsible for digital campaign execution and performance.
• Establish priorities, manage workloads, and ensure projects are completed accurately and on schedule.
• Serve as the final quality control checkpoint for campaign setup, launches, and optimization recommendations.
• Own activation and delivery of paid search, paid social, programmatic display/video, native, CTV, digital audio, and emerging digital campaigns.
• Ensure campaign setup, trafficking, QA, launch, naming conventions, documentation, and operational standards are accurate and consistent.
• Oversee ad trafficking and creative implementation through Campaign Manager 360.
• Ensure budget pacing, reconciliation, and financial stewardship across digital campaigns.
• Guide optimization strategies across audience targeting, bidding, creative rotation, budget allocation, and channel mix.
• Partner with Media Planning and Analytics to translate insights into actionable recommendations.
• Monitor campaign health and lead optimization discussions with internal teams and clients.
• Oversee conversion tracking and Google Tag Manager implementation; validate data quality across GA4, CM360, platform reporting, and third-party tools.
• Collaborate on attribution methodologies, dashboards, and campaign measurement frameworks.
• Improve activation workflows, QA processes, documentation, automation, and operational efficiency.
• Collaborate with Planning, Creative, Analytics, Account Services, and Strategy teams.
• Support business development efforts with activation expertise during opportunities and client presentations.
• Mentor team members, support career growth, and represent the department through partnerships and agency initiatives.

Digital Media Supervisor

Content Manager

• Build content strategies from the brief, translating brand positioning, message hierarchies, and audience research into content pillars, journey-stage maps, and channel roles
• Build and manage editorial calendars across owned, earned, and social channels
• Conduct content audits, competitive content reviews, and gap analyses, creating recommendations
• Draft and edit web, social, email, blog, and long-form content
• Guide copywriters and designers on intent, audience, and format
• Define content-program KPIs and partner with Media and Analytics on measurement
• Report performance, changes, and optimization opportunities
• Apply SEO fundamentals and adapt content for AI-driven search
• Create and maintain brand voice guidelines, messaging frameworks, and content governance models
• Present content strategies and results to clients and senior stakeholders
• Apply generative AI tools responsibly in research, ideation, drafting, and workflow

Content Strategist

Strategist

• Work with client teams to understand business objectives and develop consumer-behavior motivated communications strategies
• Analyze and synthesize consumer, brand, market, and cultural research
• Assist with strategic frameworks, brand positioning, and creative briefs
• Develop trend reports, POVs, and cultural insights
• Champion and support the creative development process, including briefing creative teams
• Gather data and prepare effectiveness and post-campaign reports
• Monitor relevant market, category, platform, and cultural trends
• Collaborate cross-functionally with creative, account service, integrated media, and data teams
• Support qualitative and quantitative research studies, including vendor coordination and management
• Explore research and insight tools and maintain a research and insight vendor database
• Conduct cultural audits to uncover consumer behaviors and social insights
• Support client workflow within the Insight & Strategy team and across the agency
• Provide organizational and operational support to the Insight team

Junior Consumer Insight Strategist

• Work with client teams to understand business objectives and develop consumer-behavior-motivated communications strategies
• Analyze and synthesize consumer, brand, market, and cultural research
• Develop strategic frameworks, brand positioning, and creative briefs
• Develop trend reports, POVs, and cultural insights
• Support creative development by briefing creative teams and building excitement around strategic direction
• Gather data and prepare effectiveness and post-campaign reports
• Monitor market, category, platform, cultural, and advertising-industry trends
• Collaborate cross-functionally with creative, account service, integrated media, and data teams
• Support qualitative and quantitative research studies, including vendor coordination and management
• Explore research and insight tools and maintain a research and insight vendor database
• Conduct cultural audits to uncover consumer behaviors and social insights
• Support client workflow within the Insight & Strategy team and across the agency
• Provide organizational and operational support to the Insight team