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Marketing Analyst – Digital
Volkswagen Group Services - South America. Support product launches . Define scope and gather requirements . Develop creative and project briefs . Track deliverables schedules and conduct final validation . Manage and curate the brand’s website pages, including
Tech Stack
Tools & technologiesAEM
About the role
Key responsibilities & impact- Support product launches
- Define scope and gather requirements
- Develop creative and project briefs
- Track deliverables schedules and conduct final validation
- Manage and curate the brand’s website pages, including images and videos
- Conduct daily follow-ups with internal clients, stakeholders, and suppliers
- Provide weekly updates to the retail team on website communications
- Update seasonal, emergency, or on-demand themes and content
- Create and build pages using the Adobe AEM CMS
- Review supplier content and proposals
- Verify website updates with requesters
- Update product pages
- Open and track tickets with the Help Desk, Adobe, VWAG, and TIVW
- Attend meetings regarding images for the configurator
- Translate components using the Phrase App platform
- Apply SEO strategies, analyze performance and competitors, and drive continuous optimization
- Improve navigation and analyze UX and UI
- Propose website best practices and standards
- Ensure compliance with brand guidelines
- Build blueprints
- Support the Global Creative Pitch for marketing agencies
- Track the implementation of new items on the website
- Prepare materials for management meetings
- Support the procurement of tool and platform licenses
- Build and document departmental processes
- Coordinate OneTrust activities with the supplier and legal team
- Curate the editorial calendar for website publications and content
Requirements
What you’ll need- Bachelor’s degree in Advertising, Marketing, Business Administration, or a related field
- Advanced English proficiency
- Knowledge of Adobe Experience Manager
- Skills in SEO, SEM, and Digital Project Management
- Experience in the automotive industry preferred
Benefits
Comp & perks- Food allowance
- Meal allowance
- SulAmérica health insurance
- SulAmérica dental insurance
- Life insurance
- Childcare assistance
- Wellness Program (Wellhub/Gympass, Conexa, and Psicologia Viva)
- Private pension plan
- Profit-sharing bonus
- Discount partnerships with pharmacies
- Employment under Brazilian labor law (CLT)
- Hybrid work model