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Volkswagen Group Services - South America

Marketing Analyst – Digital

Volkswagen Group Services - South America

. Support product launches . Define scope and gather requirements . Develop creative and project briefs . Track deliverables schedules and conduct final validation . Manage and curate the brand’s website pages, including

Posted 9/25/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies
AEM

About the role

Key responsibilities & impact
  • Support product launches
  • Define scope and gather requirements
  • Develop creative and project briefs
  • Track deliverables schedules and conduct final validation
  • Manage and curate the brand’s website pages, including images and videos
  • Conduct daily follow-ups with internal clients, stakeholders, and suppliers
  • Provide weekly updates to the retail team on website communications
  • Update seasonal, emergency, or on-demand themes and content
  • Create and build pages using the Adobe AEM CMS
  • Review supplier content and proposals
  • Verify website updates with requesters
  • Update product pages
  • Open and track tickets with the Help Desk, Adobe, VWAG, and TIVW
  • Attend meetings regarding images for the configurator
  • Translate components using the Phrase App platform
  • Apply SEO strategies, analyze performance and competitors, and drive continuous optimization
  • Improve navigation and analyze UX and UI
  • Propose website best practices and standards
  • Ensure compliance with brand guidelines
  • Build blueprints
  • Support the Global Creative Pitch for marketing agencies
  • Track the implementation of new items on the website
  • Prepare materials for management meetings
  • Support the procurement of tool and platform licenses
  • Build and document departmental processes
  • Coordinate OneTrust activities with the supplier and legal team
  • Curate the editorial calendar for website publications and content

Requirements

What you’ll need
  • Bachelor’s degree in Advertising, Marketing, Business Administration, or a related field
  • Advanced English proficiency
  • Knowledge of Adobe Experience Manager
  • Skills in SEO, SEM, and Digital Project Management
  • Experience in the automotive industry preferred

Benefits

Comp & perks
  • Food allowance
  • Meal allowance
  • SulAmérica health insurance
  • SulAmérica dental insurance
  • Life insurance
  • Childcare assistance
  • Wellness Program (Wellhub/Gympass, Conexa, and Psicologia Viva)
  • Private pension plan
  • Profit-sharing bonus
  • Discount partnerships with pharmacies
  • Employment under Brazilian labor law (CLT)
  • Hybrid work model