Global Director, Demand Generation

Vontier

. Own the global acquisition strategy and annual demand plan .

Posted 10/31/2026full-timeRemote • United StatesLead💰 $150,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and digital marketing, with a strong focus on pipeline management, SEO, and conversion optimization. Proven ability to lead multi-region teams and drive strategic marketing initiatives using advanced analytics and AI-driven tools.

Highest-signal resume keywords

B2B Demand GenerationSEO StrategyConversion Rate OptimizationMarketing AnalyticsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ManagementConversion Rate OptimizationAttribution ModelingSQLHTML/CSSAI Search OptimizationMulti-Language LocalizationMarketing AutomationData EnrichmentExperiment Design

Soft Skills

Strategic ThinkingAnalytical SkillsCollaborationTalent DevelopmentPerformance Management

Tools & Technologies

Salesforce6senseGA4Tag ManagementCMSAI-Powered ChatBidding ToolsCRMPerformance ReportingLead-Routing Tools

Industry Keywords

B2B SaaSDemand GenerationDigital MarketingAccount-Based MarketingConversion EngineMedia Mix ModelingFast-Paced EnvironmentGlobal MarketingPerformance ReportingCross-Functional Collaboration

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the global acquisition strategy and annual demand plan
Set pipeline and SQO targets by region, segment and product line with Sales and Finance
Design full-funnel programs across paid, organic, owned, partner and outbound-assist channels
Run account-based programs for enterprise and competitive-displacement targets
Manage the global media budget and optimize spend allocation
Test and scale acquisition channels including LinkedIn, YouTube, CTV, review sites, software marketplaces, partner co-marketing and event-to-pipeline programs
Own the global website as the primary pipeline asset across US, UK, LATAM and ANZ sites
Lead website roadmap, information architecture, performance, conversion and localization
Run A/B and multivariate testing, CRO and personalization programs
Partner on buyer-centric journeys, pricing pages, competitor comparison pages, ROI calculators and interactive demos
Modernize the web and conversion stack, including CMS, lead-routing tools and AI-powered chat
Lead SEO and AI-search visibility strategy across regional domains and languages
Direct paid search and paid social, including bidding, audience strategy, CRM conversion imports and creative testing
Lead marketing analytics and own the funnel performance source of truth
Define funnel stages, scoring, routing and SLAs with Sales Operations
Build multi-touch attribution, incrementality, holdout testing and media mix modeling
Deliver weekly pipeline and performance reporting
Own demand data foundations, including enrichment, intent, first-party data, server-side tracking and consent compliance
Partner with regional sales, SDR/BDR leaders and marketing teams
Feed win/loss, conversion and search-demand insights to Product Marketing, Product and leadership
Lead and grow a global team of approximately five direct reports plus agency and freelance partners
Build team capability in AI, analytics and experimentation and drive development and succession planning
Serve on the global marketing leadership team and support cross-functional collaboration
Use P&C, recruitment and performance management processes to hire, develop, reward and retain talent

Requirements

What you’ll need

Bachelor's degree in marketing, business or a related field, or equivalent experience
10+ years in B2B demand generation or digital marketing, including 7+ years in B2B SaaS
5+ years leading multi-region teams and agencies
Proven record of owning a pipeline target and growing marketing-sourced pipeline at an efficient CAC
Hands-on depth in SEO, paid search and paid social
Working knowledge of AI search optimization (GEO/AEO)
Experience running a corporate website as a conversion engine
Experience with CMS migration, Conversion Rate Optimization programs and multi-language localization
Strong analytical skills in funnel analytics, attribution, experiment design and BI tools
Comfort working with SQL or data teams
Advanced experience with Salesforce and a major marketing automation platform
Experience with intent/ABM, enrichment and conversion tools such as 6sense, Clay, GA4 and tag management
Technical knowledge of HTML/CSS, tag management, APIs and integrations
Practical use of generative AI in marketing workflows
Ability to operate strategically and tactically and manage multiple programs in a fast-paced environment

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Family planning programs through Maven Clinic
Diabetes management support through Livongo
Women's health coverage
Adult and elder care support
Paid parental leave
401(k) plan with matching company contributions
Paid time off up to 120 hours
13 paid holidays, including 3 floating holidays
Paid sick leave
Personal growth and continuous learning opportunities
Work-life balance
Inclusive and collaborative work environment