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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing performance marketing campaigns across various platforms, with a strong focus on analytics, reporting, and lead conversion strategies. Proficient in building landing pages and campaign assets using HubSpot or similar tools, while effectively communicating results to stakeholders.
Highest-signal resume keywords
Performance Marketing Campaign ManagementHubSpot Landing Page DevelopmentAnalytical Reporting and AttributionLead Conversion StrategyB2B SaaS Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCampaign OptimizationLanding Page DevelopmentBidding StrategiesAttribution TrackingAnalyticsCreative TestingCustomer SegmentationBudget ManagementConversion Rate Optimization
Soft Skills
Independent WorkCollaborationCommunicationCreative JudgmentMeticulous Reporting
Tools & Technologies
Google AdsLinkedInYouTubeXRedditHubSpotDigital Campaign AssetsPerformance Dashboards
Industry Keywords
Healthcare MarketingFintech MarketingECommerce MarketingAgentic AIIdentity VerificationFraud PreventionTrust & SafetyCompliance-Driven Markets
About the role
Key responsibilities & impact- Set up, manage, and optimize performance marketing campaigns across Google Ads, LinkedIn, YouTube, X, and Reddit
- Build landing pages, forms, and digital campaign assets independently
- Report campaign performance with accurate tracking, attribution, and trusted metrics
- Translate company messaging into paid campaigns tailored to core customer segments
- Use HubSpot or an equivalent platform to build landing pages, campaign templates, and performance dashboards
- Test creative, keywords, bidding strategies, and landing page variants
- Manage the performance marketing budget against CAC, ROAS, and lead-conversion targets
- Present regular performance updates to marketing and executive leadership
Requirements
What you’ll need- 5+ years of experience running performance marketing campaigns hands-on, including setup, bidding, and optimization
- Proven ability to work independently and own a channel end to end without a large supporting team
- Hands-on experience building landing pages and campaign assets in HubSpot or a comparable marketing platform
- Meticulous approach to reporting, tracking, attribution, and presenting results clearly and accurately
- Experience collaborating with content or creative partners to turn messaging into high-converting campaigns
- Track record driving lead conversion across multiple customer segments or verticals
- Strong analytical skills paired with creative judgment
- Excellent written and verbal communication skills
- Experience marketing to buyers in healthcare, fintech, or eCommerce
- Familiarity with agentic AI, identity verification, fraud, trust & safety, or compliance-driven markets
- Experience at an early- or growth-stage B2B SaaS company
- Must be based in the US
- US work authorization required
Benefits
Comp & perks- Equity compensation
- Remote-first environment
- Flexible PTO and 11+ annual company holidays
- 401k
- Medical, dental, and vision coverage
- Wellness benefits (EAP, LifeHealth Online, One Medical, Perkpot)
- Paid parental leave
