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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a strong focus on social media strategies to enhance membership growth in the freight and logistics sector. Proficient in creating engaging content and campaigns while collaborating effectively across teams to drive results.
Highest-signal resume keywords
B2B Marketing ExperienceSocial Media StrategyContent CreationFreight and Logistics KnowledgeFluent English Writing Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media EngagementContent Campaign DevelopmentPresentation WritingSales Pitch CreationMarketing Material Preparation
Soft Skills
Collaboration SkillsSelf-Driven MindsetOwnership
Tools & Technologies
AI ToolsLinkedInWeChat
Industry Keywords
Freight ForwardersLogisticsB2B ServicesMembership OrganizationsTrade Media
About the role
Key responsibilities & impact- Drive social media reach to grow membership
- Attract European and US freight forwarders to join the network and route Asia–Europe volumes through the Hong Kong procurement hub
- Own social media presence, starting with LinkedIn and expanding to WeChat
- Create platform-specific content, campaigns and leadership and network team profiles
- Run campaigns and pitch the company story to freight and logistics trade media
- Write presentations, sales pitches and member material with commercial and product teams
- Work with the Hong Kong procurement team to showcase the offering
- Prepare marketing materials for trade fairs and industry events, including decks, one-pagers and social posts
- Brief and coordinate freelancers or other support
- Track reach, engagement and member growth, and report results
- Report to the Director of Global Network and collaborate with commercial, product and procurement teams
Requirements
What you’ll need- 5 years of B2B marketing experience with a focus on social media, ideally in freight, logistics, B2B services, SaaS, membership or network businesses
- Proven track record of growing reach and engagement on LinkedIn, organic and paid
- Experience in freight, logistics or a similar industry, or a track record of marketing to logistics professionals, ideally including freight forwarder networks or membership organisations
- Clear understanding of how social media algorithms work and what drives reach
- Fluent English with excellent writing and presentation skills, including sales pitches, decks and media pitches
- Comfort working with AI tools in daily work
- Hands-on, self-driven mindset with ownership and ability to move work forward without close guidance
- Strong collaboration skills across teams and time zones
- Mandarin or Cantonese is a bonus
- Experience preparing material for events or trade fairs is a bonus
Benefits
Comp & perks- Competitive salary and equity options
- Flexible working arrangements (Remote, London)
- 25 days of PTO
- A dynamic, fast-paced work environment with a mission-driven team
