Marketing Manager

Voyfai

. Drive social media reach to grow membership .

Posted 11/2/2026full-timeBerlin • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a strong focus on social media strategies, particularly on LinkedIn and WeChat, to drive engagement and membership growth. Proficient in creating compelling content and marketing materials for trade fairs and industry events while collaborating effectively across teams.

Highest-signal resume keywords

B2B Marketing ExperienceSocial Media StrategyContent CreationCollaboration SkillsLogistics Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media AlgorithmsContent OptimizationPresentation WritingSales Pitch DevelopmentCampaign Management

Soft Skills

Self-Driven MindsetStrong Collaboration

Tools & Technologies

LinkedInWeChatAI Tools

Industry Keywords

Freight ForwardingMembership OrganizationsTrade MediaAsia–Europe TradeB2B Services

About the role

Key responsibilities & impact

Drive social media reach to grow membership
Attract European and US freight forwarders to join the network and route Asia–Europe volumes through the procurement hub in Hong Kong
Own LinkedIn and WeChat presence, including content, campaigns and leadership and network team profiles
Create platform-specific content optimized for algorithmic reach
Run campaigns and pitch the company story to freight and logistics trade media
Write presentations, sales pitches and member materials with commercial and product teams
Work with the Hong Kong procurement team to showcase the offering
Prepare marketing materials for trade fairs and industry events, including decks, one-pagers and social posts
Brief and coordinate freelancers or other support
Track reach, engagement and member growth and report results
Report to the Director of Global Network and collaborate with commercial, product and procurement teams

Requirements

What you’ll need

5 years of B2B marketing experience with a focus on social media, ideally in B2B services, SaaS, membership or network businesses
Proven track record of growing reach and engagement on LinkedIn, organic and paid
Hands-on experience with WeChat or other Chinese social platforms for marketing and social media
Clear understanding of social media algorithms and what drives reach
Fluent English with excellent writing and presentation skills, including sales pitches, decks and media pitches
Comfort working with AI tools in daily work
Hands-on, self-driven mindset with ownership and ability to move work forward without close guidance
Strong collaboration skills across teams and time zones
Experience in logistics or freight forwarding, ideally on Asia–Europe trades (bonus)
Experience with freight forwarder networks or membership organisations (bonus)
Mandarin or Cantonese (bonus)
Experience preparing material for events or trade fairs (bonus)

Benefits

Comp & perks

Competitive salary and equity options
Dynamic, fast-paced work environment with a mission-driven team
Flexible working arrangements (Hybrid, Berlin)
30 days of PTO
Regular team events and offsites
Monthly mobility budget via Navit