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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership and strategic insight in managing client accounts, developing brand strategies, and fostering client relationships. Proficient in financial management, market research interpretation, and creative evaluation to drive brand success.
Highest-signal resume keywords
Brand Strategy DevelopmentClient Relationship ManagementMarket Research InterpretationFinancial Control ManagementCreative Evaluation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market Research MethodologiesBrand PositioningAccount ForecastingBudget ManagementCreative Development
Soft Skills
Supervisory SkillsInterpersonal SkillsEffective CommunicationTime ManagementGood Judgment
Tools & Technologies
Strategic MapSSOCWP
Industry Keywords
Advertising AcumenBrand PerformanceCompetitive AnalysisClient Conflicts ResolutionAgency Recruitment
About the role
Key responsibilities & impact- Serve as a brand champion across more than one account
- Supervise management of account groups
- Provide strategic support, leadership, and guidance to account groups
- Build business within current accounts
- Develop and align communications plans with issues, strategies, and programming
- Identify market research needs and guide research development
- Provide clients with strategic insight
- Ensure agency efforts and creative campaigns support brand positioning and long-term brand vision
- Lead creative and account teams in developing breakthrough creative
- Review and champion the creative product
- Develop and maintain client relationships at all levels
- Resolve client conflicts quickly and efficiently
- Network with clients and potential clients
- Provide proactive written recommendations to clients
- Represent the agency point of view to clients
- Keep clients updated on competitive activity
- Identify and cultivate new business opportunities
- Supervise account management and mentor account group members
- Identify and resolve people and departmental conflicts
- Keep management informed of client activity, issues, and opportunities
- Promote and contribute to agency culture and environment
- Prepare accurate group forecasts and monitor account financial performance
- Assist with fee negotiations and monitor billing accuracy
- Review contracts and billing structures
- Ensure financial control of client work, including estimates, jobs, fees, and billing
- Maintain and strengthen understanding of brands and businesses
- Participate actively in agency recruitment
Requirements
What you’ll need- Strong industry knowledge and advertising acumen
- Strong supervisory skills
- Excellent interpersonal and listening skills
- Effective written and oral communication skills
- Good judgment
- Effective time management
- Solid, professional work ethic
- Intimate knowledge of category markets and brand performance
- Understanding of brand strategy, positioning, strategic histories, and long-term brand vision
- Ability to develop or contribute to copy strategy and positioning
- Ability to interpret market research data and understand common market research methodologies
- Ability to use agency strategic tools, including strategic map, SSO, and CWP
- Ability to supervise in-depth competitive analyses
- Knowledge of market trends and emerging new drugs in the category
- Ability to develop breakthrough creative and evaluate creative quality
- Ability to develop and maintain client relationships
- Ability to manage account forecasts, budgets, contracts, billing, fees, and financial controls
- Ability to mentor account team members and propose developmental plans
- Active participation in agency recruitment