Product Marketing Lead

VulnCheck

. Build and lead product marketing as a foundational function within VulnCheck's marketing organization .

Posted 9/23/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in product marketing within B2B cybersecurity technology, with a strong focus on threat intelligence, vulnerability management, and effective go-to-market strategies. Capable of leading teams and crafting compelling messaging for diverse audiences while supporting sales enablement and competitive analysis.

Highest-signal resume keywords

Product Marketing ExperienceThreat IntelligenceGo-To-Market StrategyICP/Persona DevelopmentSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging FrameworksCompetitive AnalysisMarket ResearchVulnerability ManagementAttack Surface ManagementEDR/XDRTechnical Fluency in CybersecurityProduct Launch ExecutionSales Collateral Development

Soft Skills

Excellent Written CommunicationVerbal CommunicationPresentation SkillsCollaborative MindsetHands-On Leadership

Industry Keywords

B2B CybersecurityExploit IntelligenceEnterprise SecurityGovernment/Public SectorTechnical Data/API Partners

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Build and lead product marketing as a foundational function within VulnCheck's marketing organization
Define and refine ideal customer profiles and buyer/user personas across enterprise, government, public sector, and cybersecurity vendor customers
Own product positioning and messaging frameworks for VulnCheck's exploit intelligence
Lead go-to-market strategy and execution for product and feature launches
Partner with Product to translate technical capabilities into narratives, launch plans, website copy, research reports, and sales collateral
Equip sales with tools, training, battlecards, competitive positioning, objection handling, and use-case assets
Capture customer proof points and success stories and represent VulnCheck at events, webinars, and analyst conversations
Own analyst relations, including relationships, briefings, inquiries, and coverage
Run competitive analysis and market research
Build the product marketing function, initially as an individual contributor, then hire and develop a team within 6–12 months
Report directly to the CMO

Requirements

What you’ll need

8+ years of product marketing experience in B2B cybersecurity technology, with meaningful experience in threat intelligence, vulnerability management, attack surface management/CTEM, or EDR/XDR
Prior people leadership or a clear track record of being ready to hire and manage within the first year, paired with comfort operating as a hands-on IC in the interim
Technical fluency in cybersecurity, including vulnerability data and exploit intelligence concepts
Ability to speak credibly to technical audiences without a Sales Engineer
Demonstrated ownership of ICP/persona development and core positioning and messaging
Experience positioning products for enterprise security buyers, government/public sector, and technical data/API partners
Experience leading product launches end-to-end, from GTM strategy through cross-functional execution with Product and Sales
Ability to craft messaging for technical and executive audiences
Strong track record supporting sales teams through enablement tools and field-facing content
Excellent written, verbal, and presentation skills
Comfort working in a fast-paced startup environment with a collaborative and hands-on mindset

Benefits

Comp & perks

Unlimited PTO
401k plan with company match
Comprehensive healthcare coverage
Generous paid parental leave
Remote friendly environment with flexibility
Expense reimbursement for Cell Phone & Internet
Ongoing professional development, coaching, and learning resources
Opportunities for career advancement within a fast-growing team