VulnCheck

Product Marketing

• Build and lead product marketing as a foundational function within VulnCheck's marketing organization
• Define and refine ideal customer profiles and buyer/user personas across enterprise, government, public sector, and cybersecurity vendor customers
• Own product positioning and messaging frameworks for VulnCheck's exploit intelligence
• Lead go-to-market strategy and execution for product and feature launches
• Partner with Product to translate technical capabilities into narratives, launch plans, website copy, research reports, and sales collateral
• Equip sales with tools, training, battlecards, competitive positioning, objection handling, and use-case assets
• Capture customer proof points and success stories and represent VulnCheck at events, webinars, and analyst conversations
• Own analyst relations, including relationships, briefings, inquiries, and coverage
• Run competitive analysis and market research
• Build the product marketing function, initially as an individual contributor, then hire and develop a team within 6–12 months
• Report directly to the CMO

Product Marketing Lead