Director, Field Sales

W.C. Bradley Co.

. Build and lead a high-performing national Field Sales organization .

Posted 9/24/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading high-performing Field Sales organizations, translating National Account strategies into effective retail execution, and developing customer-specific field plans to drive sales growth. Proficient in establishing performance standards, utilizing sales data and business intelligence tools, and building strong partnerships across various customer levels.

Highest-signal resume keywords

Field Sales LeadershipRetail Merchandising ExpertiseSales Activation ProgramsAnalytical SkillsTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentRetail ExecutionPerformance Standards EstablishmentKPI DevelopmentBudget ManagementField Intelligence AnalysisCustomer-Specific Field PlansMerchandising ExecutionSales Data AnalysisConsumer Activation Programs

Soft Skills

Communication SkillsRelationship BuildingExecutive Presentation SkillsLeadership SkillsAnalytical Thinking

Tools & Technologies

CRM ToolsBusiness Intelligence Tools

Industry Keywords

Consumer ProductsRetailField SalesNational AccountsSales Growth

About the role

Key responsibilities & impact

Build and lead a high-performing national Field Sales organization
Establish the team, operating model, priorities, and performance standards
Translate National Account strategies into exceptional retail execution
Recruit and develop field leaders and sales professionals
Optimize field resources against priority customers, markets, stores, and growth opportunities
Translate customer strategies, product launches, promotions, and growth initiatives into field execution
Develop customer-specific field plans to improve retail execution and drive sell-through
Build relationships with retailer leadership at regional, district, store, and associate levels
Provide actionable field intelligence on competitive activity, execution gaps, inventory issues, and marketplace opportunities
Establish retail associate training strategies
Drive execution of merchandising, displays, fixtures, POP, product launches, and promotional programs
Develop and lead consumer activation programs
Establish KPIs and scorecards linking field activity to business results
Use sales data, field intelligence, CRM, and business intelligence tools to identify opportunities and improve performance
Provide senior leadership with business reviews, insights, and recommendations
Develop and manage the Field Sales budget

Requirements

What you’ll need

10+ years of progressive sales, field sales, retail, or commercial leadership experience within consumer products or a related industry
Proven experience leading and developing geographically dispersed field sales organizations
Strong experience supporting large National Account retail customers and translating customer strategies into store-level execution
Demonstrated expertise in retail merchandising, associate training, sales activation, and field execution
Proven ability to build teams, develop leaders, establish performance standards, and deliver measurable sales growth
Strong analytical, financial, communication, and executive presentation skills
Ability to build strong partnerships across customers and internal functions
Bachelor’s degree in Business, Marketing, Communications, or related discipline preferred
Significant U.S. travel and periodic weekend work required
Must meet employment eligibility requirements in the United States, verified through E-Verify

Benefits

Comp & perks

Equal Employment Opportunity employer
Reasonable accommodation for qualified individuals with disabilities
E-Verify employment eligibility confirmation for newly hired U.S. team members