W.C. Bradley Co.

Outside Sales

• Build and lead a high-performing national Field Sales organization
• Establish the team, operating model, priorities, and performance standards
• Translate National Account strategies into exceptional retail execution
• Recruit and develop field leaders and sales professionals
• Optimize field resources against priority customers, markets, stores, and growth opportunities
• Translate customer strategies, product launches, promotions, and growth initiatives into field execution
• Develop customer-specific field plans to improve retail execution and drive sell-through
• Build relationships with retailer leadership at regional, district, store, and associate levels
• Provide actionable field intelligence on competitive activity, execution gaps, inventory issues, and marketplace opportunities
• Establish retail associate training strategies
• Drive execution of merchandising, displays, fixtures, POP, product launches, and promotional programs
• Develop and lead consumer activation programs
• Establish KPIs and scorecards linking field activity to business results
• Use sales data, field intelligence, CRM, and business intelligence tools to identify opportunities and improve performance
• Provide senior leadership with business reviews, insights, and recommendations
• Develop and manage the Field Sales budget

Director, Field Sales

Account Manager

• Manage sales strategy for assigned national retailers and distribution channels
• Manage relationships with key account decision-makers
• Identify product introduction opportunities and grow retailer and channel penetration
• Prepare strategic plans and evaluate sales performance
• Monitor consumer markets and provide feedback for product development, merchandising, and pricing
• Maintain knowledge of the company’s product lines and competitor products
• Create and present product and promotional presentations
• Manage price quotes and sales administration
• Provide product-demand forecasts and support demand planning
• Participate in Sales & Operations Planning meetings
• Promote the company, its products, and brands as the face and voice of the brand
• Attend trade shows and customer events
• Contribute to business-unit strategic planning
• Assist with budget planning and identify anticipated sales income and expenses
• Assist with training sales representatives and sales support teams
• Perform other necessary duties

National Account Manager

Manager

• Own the Domestic Operations Safety Program across pellet mills and distribution centers
• Lead development, implementation, and continuous improvement of safety programs
• Standardize safety, environmental compliance, operational risk, emergency response, security, and business continuity practices
• Lead two Plant EHSS and Operational Risk Managers at the Hope, Arkansas and Peebles, Ohio pellet mills
• Coordinate with distribution center leadership teams to standardize safety culture and practices
• Partner with operations, maintenance, engineering, HR, quality, continuous improvement, and enterprise leaders
• Lead and support audits, inspections, incident investigations, regulatory interactions, corrective actions, and risk assessments
• Develop and oversee safety training, communications, performance metrics, reporting, and leadership reviews
• Use data, observations, and trend analysis to identify risks, prioritize improvements, and reduce operational risk
• Recommend standards, priorities, and investments based on field findings, risk trends, and operational performance
• Lead site and multi-site investigations, audits, training, and corrective-action programs
• Track and report performance, drive timely corrective actions, site accountability, and sustained risk reduction
• Manage assigned projects and vendor activity within approved budget and authority
• Exercise independent judgment and escalate material risk or regulatory matters as appropriate
• Collaborate with site leaders, corporate partners, and external service providers; travel to company locations as required

Director, Field Sales

National Account Manager

EHS Manager – Pellet Mills