Senior Analyst, Category

W.J. DEUTSCH & SONS LTD.

. Partner with Sales in performance discussions and align priorities .

Posted 9/30/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in category management and data analysis within the CPG sector, leveraging insights to optimize product strategies and drive business performance. Proficient in presenting data-driven recommendations to stakeholders and collaborating effectively across teams.

Highest-signal resume keywords

Category Management ExperienceData Analysis ProficiencyPowerPoint ExpertiseCircana/Nielsen ExperienceStrong Communication Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data ExtractionData AnalysisPresentation CreationForecast DevelopmentPerformance Analysis

Soft Skills

Self-MotivatedOrganizational SkillsProblem-Solving SkillsCollaborationCommunication

Tools & Technologies

PowerPointExcelWordOutlookCircana

Industry Keywords

CPGBeverage Alcohol IndustryMarket TrendsPromotional StrategiesRetail Chains

About the role

Key responsibilities & impact

Partner with Sales in performance discussions and align priorities
Attend sales calls and market visits to identify opportunities
Analyze monthly performance to identify risks and opportunities
Provide stakeholder guidance, recommendations, and follow-through
Optimize product assortment, pricing, and promotional strategies for Pacific Northwest and western US retail chains excluding California
Integrate syndicated, store-level, panel, depletion, and primary/secondary research data
Deliver timely, high-quality analyses and explain business performance drivers
Prepare reports on category performance, market trends, and KPIs
Present insights and recommendations to retailers and senior leadership
Collaborate with Marketing and Sales on selling stories and go-to-market strategies
Develop bottom-up annual business plans with Sales
Develop forecasts based on business performance, category trends, pricing cycles, risks, and opportunities
Manage projects and customer meeting workflows
Conduct post-promotional reviews and translate learnings into actionable insights
Provide wine and spirits industry thought leadership through data-driven analyses and trends
Pilot innovative approaches to strengthen business analysis and decision-making

Requirements

What you’ll need

2-5 years’ category management experience in CPG/Category Analyst role and syndicated research (Circana/Nielsen)
Self-motivated professional with proactive ownership of projects
Bachelor’s Degree or equivalent relevant work experience
Expert in PowerPoint, Excel, Word, and Outlook required
Experience with Circana/Nielsen/Numerator Consumer Panel data preferred
Experience with regional or national Grocery or Club retailers preferred
Strong analytical, organizational, communication, math and problem-solving skills
Proficiency in data extraction, analysis, and presentation creation/delivery
Ability to leverage data and insights to tell compelling fact-based selling stories
Comfortable presenting ideas and concepts and contributing to a cross-functional team environment
Knowledge of Beverage Alcohol Industry a plus
Willing and able to travel up to 20% of the time
Location flexible within the Western time zone; strong preference for candidates residing in AZ, NV, WA or OR