Events Marketing Manager

Wagepoint

. Own Wagepoint's annual event strategy and calendar across tradeshows, industry events, customer and partner events, proprietary experiences, and annual summits .

Posted 10/2/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$85,000 - CA$95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event marketing strategy, planning, and execution, with a strong focus on managing budgets, vendor relationships, and performance tracking. Proven ability to lead diverse events, including tradeshows, webinars, and summits, while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Event Marketing StrategyProject ManagementBudget ManagementWebinar Planning and ExecutionStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event PlanningBudgetingPerformance TrackingVendor ManagementEvent Measurement

Soft Skills

Attention to DetailCommunicationOwnershipAdaptability

Tools & Technologies

Event PlatformsMarketing AutomationCRM Tools

Industry Keywords

B2B SaaSFintechPayrollAccountingBookkeepingSMB Marketing

About the role

Key responsibilities & impact

Own Wagepoint's annual event strategy and calendar across tradeshows, industry events, customer and partner events, proprietary experiences, and annual summits
Research and evaluate event opportunities based on audience, strategic fit, cost, reach, and potential business impact
Build event plans covering objectives, target audience, experience, promotion strategy, budget, timelines, and success measures
Lead end-to-end planning and execution of tradeshows and industry events
Own Wagefest strategy, programming, promotion, production, and post-event follow-up
Plan and execute three annual summits
Manage event budgets, vendors, venues, production partners, and suppliers
Own event timelines, registrations, travel, shipping, staffing, and logistics
Build repeatable event playbooks, checklists, processes, and templates
Establish success measures, track performance and ROI, and improve future event decisions
Execute Wagepoint's webinar strategy, including scheduling, speaker coordination, registration, promotion, platform setup, live production, and follow-up
Collaborate with Sales and external partners on target audiences, objectives, pre-booked meetings, and follow-up
Coordinate event assets with the broader marketing team
Partner with Marketing, SMB and Partner Sales teams on post-event plans
Report directly to the Growth Marketing Manager
Anticipate problems, close gaps, and ensure events are organized and ready

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field
5+ years of experience in event marketing, field marketing, experiential marketing, or a related role
Experience owning events from strategy and planning through execution and post-event measurement
Experience with tradeshows, conferences, virtual events, and executive or customer experiences
Proven ability to build event plans and budgets and manage vendors, agencies, and production partners
Experience planning and running webinars, including platform setup, promotion, and live production
Strong project management skills
Strong attention to detail
Excellent communication and stakeholder management skills
Commercial mindset and understanding of event investment, growth, relationships, and brand
Strong ownership and accountability
Hands-on approach to managing and executing all aspects of events
Adaptability when priorities change
Ability to track event performance and ROI
Bonus: experience in B2B SaaS, fintech, payroll, accounting, bookkeeping, or another complex category
Bonus: experience marketing to SMBs, accountants, or bookkeepers
Bonus: experience owning large-scale virtual events or multi-day conferences
Bonus: experience with partner, customer, or executive events
Bonus: experience using event platforms, marketing automation, and CRM tools
Applicants must be able to work remotely from Canada

Benefits

Comp & perks

Professional development opportunities
New experiences and career growth
Flexible, autonomous remote work
Virtual interviews
Inclusive hiring process and recruitment accommodations
Global team and workplace culture focused on mental wellness and inclusion