Associate PR Director

Walker Sands

. Lead end-to-end PR programs from high-level strategy through execution .

Posted 9/30/2026full-timeUnited StatesLead💰 $85,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading B2B PR programs, particularly in deep tech sectors such as IT, AI, and Cybersecurity, while effectively crafting narratives and managing client relationships. Proven ability to mentor teams and navigate complex communications challenges with strategic insight.

Highest-signal resume keywords

B2B PR ExperienceDeep Tech ExpertiseStrategic CommunicationsMedia RelationsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Communications StrategyProgram PlanningContent DevelopmentNarrative CraftingAI Workflow Development

Soft Skills

CollaborationCuriosityProactivityAdaptabilityCoaching

Industry Keywords

CybersecurityDataAIMedia LandscapeThought Leadership

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead end-to-end PR programs from high-level strategy through execution
Develop integrated communications strategies for B2B technology clients, especially in IT, Cybersecurity, data, and AI
Lead clients through strategic recommendations, program planning, and decision-making
Translate business goals and technical concepts into compelling, differentiated narratives
Monitor emerging trends in technology, media, and communications
Guide teams delivering media relations, thought leadership, and integrated communications initiatives
Develop written content and newsworthy pitches aligned with client business objectives
Build relationships with reporters, creators, analysts, and publications to secure coverage
Apply GEO knowledge to support AI visibility
Incorporate AI into workflows and develop AI-first workflows
Advise clients, manage expectations, and navigate complex communications challenges
Identify opportunities to expand and strengthen client relationships
Support new business efforts
Mentor and coach PR team members
Contribute to agency culture and improve internal tools, processes, efficiency, quality, and strategic rigor

Requirements

What you’ll need

6+ years of B2B PR experience within an agency setting
Preferred focus on deep tech, including IT, AI, Cybersecurity, or Infrastructure
Deep expertise in the evolving media landscape
Ability to craft compelling narratives around technical topics
Ability to engage with a mix of media types
Proven ability to lead PR programs and teams from strategy to execution
Strong track record advising senior-level clients
Experience managing complex, high-stakes programs
Ability to embrace candid feedback, curiosity, proactivity, collaboration, and shifting priorities
Strong media relationships and strategic pitching ability
Ability to coach communicators and develop team members
Ability to influence with credibility and connect decisions to strategy

Benefits

Comp & perks

Bonus eligibility based on company performance
Clear career paths, mentorship programs, and learning events
Flexible PTO
8 paid holidays
Half-day summer Fridays
Week off between Christmas and New Year
Comprehensive medical, dental, and vision plans
Mental health resources
Pet insurance
Employer-matched 401(k)
Financial planning services
Life insurance
Disability coverage
Employee Assistance Program with counseling and mental health resources
Paid leave for new parents and caregivers
Fertility treatment, pregnancy loss, and adoption support policies
Regular performance reviews, clear goal-setting, and ongoing coaching
Two-week sabbatical and $2,000 gift after five years
Employee resource groups
Volunteer opportunities
Award-winning agency culture