Walker Sands

Public Relations

• Lead PR programs end-to-end, from high-level strategy through execution
• Own integrated communications strategies for B2B technology clients in IT, cybersecurity, data, and AI
• Build and execute PR strategies that generate meaningful media coverage
• Translate business goals and technical concepts into differentiated narratives
• Monitor emerging trends in technology, media, and communications
• Partner with Client Services to align programs with client business goals and deliver measurable value
• Guide media relations, thought leadership, and integrated communications initiatives
• Develop written content and newsworthy pitches
• Build relationships with reporters, creators, analysts, and publications
• Understand the evolving GEO landscape and support AI visibility
• Incorporate AI into workflows and develop AI-first workflows
• Advise clients, manage expectations, and navigate complex communications challenges
• Lead weekly PR calls and client check-ins
• Identify opportunities to expand client relationships
• Support new business efforts
• Mentor and coach PR team members
• Contribute to department and agency culture
• Champion tools, processes, and frameworks that improve efficiency, quality, and strategic rigor

Senior PR Manager

• Lead PR programs end-to-end, from high-level strategy through execution
• Own integrated communications strategies for B2B technology clients in IT, cybersecurity, data, and AI
• Lead clients through strategic recommendations, program planning, and decision-making
• Translate business goals and technical concepts into differentiated narratives
• Monitor emerging trends in technology, media, and communications
• Guide media relations, thought leadership, and integrated communications initiatives
• Develop written content and newsworthy pitches aligned with client objectives
• Build relationships with reporters, creators, analysts, and publications to secure coverage
• Maintain understanding of the GEO landscape and PR’s role in AI visibility
• Incorporate AI into workflows and develop AI-first workflows
• Advise clients, manage expectations, and navigate complex communications challenges
• Identify opportunities to expand client relationships and support new business efforts
• Mentor and coach PR team members
• Contribute to agency culture and improve internal tools, processes, and frameworks

PR Director

• Lead end-to-end PR programs from high-level strategy through execution
• Develop integrated communications strategies for B2B technology clients, especially in IT, Cybersecurity, data, and AI
• Lead clients through strategic recommendations, program planning, and decision-making
• Translate business goals and technical concepts into compelling, differentiated narratives
• Monitor emerging trends in technology, media, and communications
• Guide teams delivering media relations, thought leadership, and integrated communications initiatives
• Develop written content and newsworthy pitches aligned with client business objectives
• Build relationships with reporters, creators, analysts, and publications to secure coverage
• Apply GEO knowledge to support AI visibility
• Incorporate AI into workflows and develop AI-first workflows
• Advise clients, manage expectations, and navigate complex communications challenges
• Identify opportunities to expand and strengthen client relationships
• Support new business efforts
• Mentor and coach PR team members
• Contribute to agency culture and improve internal tools, processes, efficiency, quality, and strategic rigor

Associate PR Director

Project Manager

• Manage a portfolio of accounts and collaborate with account managers, writers, designers, strategists, strategic communication team members, and digital marketing team members
• Develop project timelines, collaboratively staff resources, and lead kickoff meetings
• Anticipate project risks and propose mitigation strategies
• Oversee project execution across cross-functional teams, ensuring alignment to scope, timeline, and budget
• Conduct QC/QA checks and align deliverables to client outcomes and program scope
• Lead internal status meetings and provide project updates
• Monitor budgets and team utilization to ensure profitability and resource availability
• Resolve complex challenges involving scope, resource constraints, or timeline risks
• Act as a primary internal point of contact, provide guidance, and remove roadblocks
• Promote communication among internal teams, account management, and clients
• Serve as a secondary client contact and participate in client meetings
• Track action items to keep projects on schedule
• Improve project workflows and processes
• Organize project assets on Google Drive
• Contribute to department and agency process improvement
• Mentor junior team members and help drive client outcomes

Senior Project Manager

Copywriter

• Develop integrated campaign platforms with art directors and designers
• Develop brand narratives, messaging territories, and campaign platforms with strategists and creative directors
• Evaluate conceptual writing quality across complex B2B buying journeys
• Translate complex B2B messaging into compelling copy across full-funnel campaign tactics
• Create strategic messaging territories, brand narratives, and verbal frameworks
• Ensure consistent, ownable, and adaptable voice and tone across audiences and personas
• Collaborate throughout the creative process and help bring campaigns to life
• Share writing responsibilities with social and content teams
• Present ideas internally and participate in client presentations
• Strengthen conceptual thinking, copywriting, and emerging creative technology skills
• Coach and mentor copywriters and associate copywriters
• Apply feedback to individual and team output
• Stay current on advertising trends, B2B marketing innovation, and AI-enabled creative workflows

Senior Copywriter

Art Director

• Lead conceptual development of integrated campaign platforms with art directors and strategists
• Serve as creative leader for copywriter, art director, and designer teams
• Guide, review, approve, and quality-control creative and copy work
• Lead copywriting for high-profile accounts across full-funnel campaign tactics
• Define strategic messaging territories, brand narratives, and verbal frameworks
• Build scalable messaging platforms across channels and buyer journeys
• Ensure consistent, ownable, and adaptable voice and tone
• Collaborate with art directors, designers, strategists, PR, media, social, and content teams
• Present campaign concepts and messaging frameworks to senior internal and client stakeholders
• Mentor and coach copywriters
• Contribute to hiring, performance management, and creative team planning
• Support new business pitches and agency growth initiatives
• Contribute to internal and external thought leadership
• Stay current on advertising trends, B2B marketing innovation, and AI-enabled creative workflows

Senior PR Manager

PR Director

Associate PR Director

Senior Project Manager

Senior Copywriter

Associate Creative Director – Copywriter