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Senior Copywriter
Walker Sands. Develop integrated campaign platforms with art directors and designers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in conceptual thinking and copywriting across B2B campaigns, with a strong ability to collaborate with creative teams and mentor junior copywriters. Proficient in leveraging AI platforms to enhance creative workflows and ensure consistent brand messaging.
Highest-signal resume keywords
B2B Copywriting ExpertiseConceptual ThinkingAI Platform ProficiencyCollaboration with Creative TeamsCoaching and Mentorship
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingConceptual WritingCampaign DevelopmentBrand Narrative CreationMessaging StrategyFull-Funnel CopywritingVerbal FrameworksAdvertising TrendsB2B Marketing InnovationEmerging Creative Technology
Soft Skills
CollaborationPresentation SkillsCoachingMentorshipFeedback Application
Tools & Technologies
AI Platforms
Industry Keywords
B2B MarketingCreative ProcessAgency ExperienceContent FormatsClient Presentations
About the role
Key responsibilities & impact- Develop integrated campaign platforms with art directors and designers
- Develop brand narratives, messaging territories, and campaign platforms with strategists and creative directors
- Evaluate conceptual writing quality across complex B2B buying journeys
- Translate complex B2B messaging into compelling copy across full-funnel campaign tactics
- Create strategic messaging territories, brand narratives, and verbal frameworks
- Ensure consistent, ownable, and adaptable voice and tone across audiences and personas
- Collaborate throughout the creative process and help bring campaigns to life
- Share writing responsibilities with social and content teams
- Present ideas internally and participate in client presentations
- Strengthen conceptual thinking, copywriting, and emerging creative technology skills
- Coach and mentor copywriters and associate copywriters
- Apply feedback to individual and team output
- Stay current on advertising trends, B2B marketing innovation, and AI-enabled creative workflows
Requirements
What you’ll need- 5+ years of agency copywriting experience
- Strong portfolio demonstrating high-level conceptual thinking, full-funnel copywriting expertise, and award-winning work
- Exceptional conceptual and copywriting craft across campaign, brand, and content formats
- High-level proficiency with AI platforms
- Ability to collaborate with art directors, designers, strategists, creative directors, social teams, and content teams
- Ability to present ideas internally and to clients when needed
- Ability to provide coaching, mentorship, and day-to-day guidance to copywriters and associate copywriters
Benefits
Comp & perks- Bonus based on company performance
- Clear career paths, mentorship programs, and learning events
- Flexible PTO
- 8 paid holidays
- Half-day summer Fridays
- A week off between Christmas and New Year
- Comprehensive medical, dental, and vision plans
- Mental health resources
- Pet insurance
- Employer-matched 401(k)
- Financial planning services
- Life insurance
- Disability coverage
- Employee Assistance Program with counseling and mental health resources
- Paid leave for new parents and caregivers
- Fertility treatment, pregnancy loss, and adoption support policies
- Regular performance reviews, goal-setting, and ongoing coaching
- Two-week sabbatical and $2,000 gift after five years
- Employee resource groups
- Volunteer opportunities
- Award-winning agency culture